Online Business And The Psychology Of Selling

Business models in the world of online business do not last very long. People making money from home with their online business know this.

Online business models are discovered, sold and moved around the internet in every possible fashion until everyone knows about them and most people ignore them. Then these online business models stop making money online.

All this from inception to ambivalence can take under two years online and so new ideas and new tools are constantly being developed.

If you are walking down the street and someone jumps out in front of you and tries to stuff a pamphlet into your hand; what is your immediate reaction?

Do you want to immediately stop and talk about this free report, do you feel sorry for the guy handing them out and so take one and hope that he doesn't see you throw it in the bin? Do you value the pamphlet? No; not usually.

Online business owners have pushed the 'Free Report' and 'Free Access' to the limit and rather than making people think that they are getting a bargain people now think; "What is the catch?" They are immediately on guard, ready to turn heel and run, not unlike a lot of the people on the street that have the pamphlet thrust at them; "Free!"

Free is over, finished and dead. Most online business owners know this but I would say that so many are stuck in their old ways that they are still trying to tell people that they have a valuable item that they are going to give away for free.

So if free is finished what is coming next? Well it would appear that marketers are now trying to get the potential customer to take the first step towards the till. Some are asking for an application form to be filled out with reasons why the person wants to buy the available product.

Just think for a minute what this is doing. The customer has not yet spent any money but they are asked to explain why they want this particular product. This is basically the customer telling themselves why they want to buy this product. The customer convinces themselves that they need the product.

Other marketers simply ask the customer to send an email explaining why they want to be successful with an online business venture. What does it mean to them, to their family, what is driving them, what could the barriers be?

Again this is the customer convincing the customer that they want the product.

You have to admit this is better than 'Free'. In fact with this method the customer exposes their potential barriers to success.

This gives the online business owner time to find ways to work on these vulnerabilities and by the time the closing phone call happens the customer is ready to have the business owner totally fix their ragged lives with all these amazing products that they have to offer; well not really; but you can see where I am coming from. Brilliant!