On Page Optimization Vs. Off Page Optimization

On Page Optimization Vs. Off Page Optimization

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On page and off page optimization are usually used in concert with one another. The first covers optimization strategies that you can use on your own website (such as changing the meta keyword tag), and the second covers strategies that require the help of external websites (such as convincing another website to link to one of your web pages). Ideally, you would use both strategies in order to boost your search engine ranking. However, we do not live in an ideal world, and sometimes we have to prioritize strategies. In that scenario, which type of optimization is more important? Here is analysis of some questions designed to help you choose.

Which tactic represents a more efficient use of your time?

If you havent done any on page optimization on your website, then that will almost certainly be a better use of your time than off page optimization. Not only will it help you with your search engine ranking, but it will also make your website easier to navigate for visitorsand even better, an hour or two of work can have a dramatic impact. Off page optimization, on the other hand, requires a lot of legwork: you have to find a popular website that relates to your own, and convince its webmaster to link to your website. Then you have to go through the same process, over and over again. Why? In short, because Google takes into account how many sites link to yours, how popular those sites are, and whether or not they are similar to your own website. The good news is that getting even one popular website to link to yours will cause your search engine ranking to jump, meaning that if youve already done basic on page optimization, then some off page optimization might be your best bet. This is true whether youre looking to boost the ranking of a personal website, a business website, or an ecommerce website.

Which tactic is more effective?


This is a question that has been batted around online for years. Initially, on page optimization was considered to be more important; then Google started using link analysis, meaning that they looked in great detail at the links that point to your website. Since then, if you have a local access interview show and Oprah links to your website, you will get a serious boost in your rankingmuch more so than if your friend links to you from her personal website, and much more so than you would have prior to Google implementing link analysis. Does that mean that off page optimization is more effective? Not at allor at least, only in extreme cases. However, in order to climb to the top of the rankings, you need to incorporate both types of optimizationjust using on page isnt enough.

How competitive are your search terms?

If your websites search terms are extremely popularWord Cup, celebrity gossip or Rays Pizza in New York City, for examplethen its going to be impossible to break the into top rankings. Your best bet is to focus on your on page optimization and target everything towards a particular niche: to use the above examples, you might focus on World Cup American Side, Springfield celebrity gossip, or Rays Pizza East 56th street. Using those more refined terms, your hard work will be more likely to have an impact.
In the end, youll need to use a combination of on page and off page optimization to make a website rise in search engine rankings; however, depending on your circumstances, it might be advantageous to focus on one or the other until you have time to do both.

About the Author:
Maria Wixman can teach you How To Build Your Own Website with WIX.com I have been in the online marketing industry for over two years and love all things related to e-marketing,
writing for the web, SEO and SEM. I've been working for a large company that specializes in web design,
and love how dynamic this field is.



Article Originally Published On: http://www.articlesnatch.com


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