On Hold Recordings-3 Great Ways For You To Write Amazing On Hold Messages

On Hold Recordings, background music, and messages on hold are a critical component to any business marketing strategy. And if you have the proper equipment, software and music, you may try making the messages yourself. This article gives you some important tips on how to ensure you create the most effective on hold message for your company, and in the end IMI99 On Hold is a company that can help should you need further assistance. Please call or email us for a free consultation. Now to the tips you will need to get the job done right. Here's the BIG 3:

1. Pretend you're the one on Hold. What is is YOU want to hear? While
a simple, "thanks for holding we will be right with you" is better than
nothing at all, it is very important you give some serious thought to
how you can "gently sell" to a perspective clients. Remember, these
people are not happy about where they are, so it is important to
entertain and inform. Callers want to hear how you can solve a problem
for them or give them something they might want. Complementary
services? New products or services? Hours of operation? Tips and
tricks to make a purchase easier? Callers want to hear about the
advantages of visiting a website or joining a mailing list. Savings,
rewards, benefits.

2. Remember the person on hold in EVERYTHING you write. The last thing
you want to do to your callers on hold is annoy them. Let's face it,
there is a good chance they are already annoyed because you've put them
on hold. Remember to show respect to those waiting for you on hold.
These people are sitting on the phone waiting for you. Thank them
occasionally for their patience and assure them that you're doing
everything possible to get back to you. Respect also means avoiding
aggravating sound effects, bad music and repetition when it comes to
your messages. Speak to your callers and not "at" them. By talking
about how you are going to solve problems they're having, you'll create
interest that will translate into more sales and less "hang-ups".

3. Try to Use Professional Voice Talent. Use a company that has
professional Voice Over talents that will be well suited to your
demographic and communicates your selling points (e.g. if you're a
sanitary product company, use a confident, youngish female voice) and
has no especially distinctive characteristics that could start to
irritate regularly phoning customers. No screamers, no soft sells, just
a friendly soothing voice to entertain and inform your callers while
they wait.

Here are seven important tips to remember when you write an on-hold
message:

* Use fairly short sentences so the listener doesn't forget how
the sentence started.
* Write simple, clear English and don't use BIG FANCY words with
tons of adjectives or adverbs.
* Avoid humour. Jokes get old after the caller hears it a few
times.
* Think keywords when you plan your copy. Pick keywords that
identify customer benefits and build the sentences around them.
* Try to keep each message to 30 seconds or less. One spot, one
thought.
* Music must always reflect the mood, and the thought behind the
on hold recording.
* Shop around. Inexpensive professional packages are available
all over the internet. Remember to check Image Marketing On Hold's
website for music, voice over talent and custom packages at an
affordable price. Outsourcing your on hold recordings makes the whole
thing more flexible and easier to manage.