Offshore Outsourcing Models

The term "offshoring" conjures a vision of work flowing from large corporations to technology vendors halfway across the globe. Perhaps the burgeoning Indian IT and BPO industry that is notching upwards of $15 billion to $18 billion a year makes it sound like the work "just flows." The facts of outsourcing, however, are a bit different. Behind each program, initiative or project that is offshored lie complex decisions involving selecting the right models to suit a particular business need or scenario. I dedicated a section to the topic of offshoring models in my recently published book, Offshoring IT Services: A Framework for Managing Outsourced Projects. In this article, I abstract some of the key ideas from my research regarding offshoring models.

Selecting an appropriate offshoring model is a crucial aspect of developing your company's outsourcing plan. The process involves several factors, including aspects of international business strategy, selecting the country, scanning the landscape and deciding on the outsourcing strategy. The three models most popular currently among business leaders are joint ventures, subsidiaries and outsourcing to a service provider.

Joint Venture Offshoring

In a joint venture (JV), an organization ties up with a local firm or company either by taking an equity stake or forming an independent company in which each company contributes resources. The goal is generally to work towards a "win-win" deal where both organizations hope to benefit from the other's strengths. By capitalizing on the strengths of a local player, the client organization can mitigate some of the risks of internalization; similarly, the local player can benefit from partnering with a strong player and the opportunity to scale up the value chain.

A joint venture contract may sometimes include build-operate-transfer (BOT) clauses to motivate both parties to work towards a clearly defined exit strategy. The BOT or its variation, build-own-operate-transfer (BOOT), may involve an option for the domestic company to sell its stake to the foreign company after a stipulated period or after agreed-upon milestones.
There are several advantages to a JV model, especially if the company is also looking to "learn" the intricacies of managing local business customs and mores from the domestic partner, which will pave the way for a subsidiary down the road. An excellent example of this strategic evolution from a joint venture to a fully owned subsidiary is that of EDS' entry into India. Though a few articles in the media portray EDS' strategy as a dramatic step, it is, in fact, the culmination of a gradual evolution that began with a joint venture-like relationship with vendors in India a decade ago.

Subsidiary/Captive Development Center Offshoring

Companies may decide to bypass the JV model altogether and go directly in for a subsidiary or local office if the management is comfortable in dealing with the nitty-gritty of internationalization and local market operations. Some of the popular terms used to describe the model include offshore development center (ODC), captive development center or in some cases simply branch or local office.

Subsidiaries operate as independent business units or branches, executing programs and projects for onsite teams. From this perspective, the mode of managing a subsidiary is similar to managing projects and programs in a global delivery center (GDC) model promoted by software service delivery and offshoring companies.

The key challenge in a subsidiary model, apart from internationalization and localization of business management, pertains to management of expatriate staff, line workers, technical experts and line managers from multicultural backgrounds.

The local office model is extremely popular among high-tech organizations that are comfortable in management of technology development and innovation and look to offshoring as an extension of their diversification strategies. Large software development companies including IBM, Microsoft and Oracle are already comfortable doing business in a global marketplace. Moving development or maintenance of some of the projects and work is a way to extend their geographic footprint. Similarly, software giants like Accenture, EDS and Deloitte Consulting, among others, have been at the forefront of bundling newer services for their clients; offshoring being the latest in their suite of services.