People who love the outdoors are constantly on the lookout for the kind of apparel that goes with their lifestyle and is fashionable as well. These fashionable outdoor buffs have all flocked to a new brand in the past few years and now it is one of the hottest and most sought after brands in Europe and the United States. Norse projects clothing and headgear is now in great demand and their collection from this year is selling out in high fashion and outdoor gear stores around the world.
Norse projects as a company has rather humble beginnings. Its founders started the brand as just a boutique, albeit one of the best street wear stores in an extremely hip part of Copenhagen called Nrreport. This was as recently as 2004. In five short years or less than half a decade the brand has morphed from a hip store for clothing from leading brands around the world to a line of Norse labelled clothing that is now a competitor of some of the finest brands worldwide that the store stocked once upon a time.
The brand takes its name from the Dutch word for North and the clothes are designed to cope with the harsh winters and severe conditions all year round in Scandinavian countries like Denmark. Nature enthusiasts and sportspersons alike have since found that if the clothing is good enough for the harsh Scandinavian environment, it is probably good enough to stand up to anything that they can throw at it. Norse has combined its fine pedigree with an emphasis on classic menswear with great fabrics that also have a great fit and this has been a winning mix of style and utility.
Though the clothing that they make is honest and basic with a focus on wearability and functionality, the Scandinavian sense of design and style that the clothing incorporates has made the collection a hit with people who want clothes that are good for all seasons and are also not out of place whether one is indoors or the outdoors. Norse has also signed up some of the most hip and of- the-moment artists to design a line of tees for the label. In fact some of these are in its current collection that is selling like hot cakes. These funky shirts by artists like Todd James and Peter Beste are some of the hottest selling pieces in this years collections from this Scandinavian brand that is on a growth spree.
