Author Login | Popular Articles | RSS Feeds | Sitemap

Home | Business


No Logo?: Launching a Business Without a Logo Can Sabotage You

By: Erin Ferree

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult and may result in a business that will not succeed.

Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Or sometimes they will have an amateur designer, friend, or relative create the design. There are several reasons why this is not the best idea. An amateur logo design and business card can make your business more likely to fail for a number of reason.

- Your business will not look stable. It will appear to be more likely to fold or to fail. Clients will not have confidence in doing business with you. Would you do business with someone who seems to be on unstable footing and who might not be in business by the end of your project or after you have purchased an item?

- You will look like a very small business. Large, successful businesses would never consider doing business without professional, originally designed marketing materials. Using materials that are not professionally designed (i.e., Microsoft or Vistaprint templates) makes your business appear even smaller and can possibly indicate that you cannot perform to or meet the standards required.

- You will look unpolished and rough. Not having a professional "look and feel" can make it appear as though your business does not matter to you. Customers may get the impression that you do not care about the way your business presents itself, which might indicate that you would not care about the quality of your work or the way that your work reflects upon their business.

- You will look unfocused. Unprofessional, uncoordinated marketing materials can make your business look "jumbled" or confused. If you have a business card with one look and feel and a Web site with another, this creates a confused-and confusing-look and feel for your business. This can also cause an identity crisis for a small business. When looking at your differently designed materials, potential clients may be fooled into thinking that they are looking at materials that represent different companies. About half of all businesses fail within their first few years. One source of failure that is commonly cited by experts is sloppy or ineffective marketing. If your marketing materials do not stand out from those of your competitors, your sales will suffer.

When you start a business, you need to create the quickest possible route to business success. A logo helps to create this by contributing to your business's visibility, credibility, and memorability-three factors that will help your business to grow and achieve success. So, while putting off your logo development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed.

If you think that you can't afford to design a logo when starting your business, consider the outcomes-how can you afford not to?

Article Source: http://www.articlesnatch.com

About the Author:
Erin Ferree is a brand identity designer who creates big visibility for small businesses. As the owner of elf design, Erin is passionate about helping her clients stand out in front of their competition and attract more clients. Her "Define Your Difference Branding Workbook" will help you with your brand definition - the most important step in the brand identity design process. http://www.elf-design.com/products-define.html

Tags: , , , , , , , , , , ,
| Print | Ezine Ready | |

Recent Business Articles

  • How to Manage Your Call Center Using the SWOT Analysis? By: Hani Masgidi - Of course choosing the business strategy and the ability of managing the workplace is very important and urgent as well. You have to know that each of the successful company knows well that it must know the diversity management, its characteristics and limitations of diversity management to be able to realize its best target.
  • Tinting Windows for a Cooler and Private Space By: Rokai Kolam - Many people before welcome a lot of sunshine into their homes and office space. With natural light penetrating the interior or vehicle, a house creates a bright and warm atmosphere for all members of the family as well as guests.
  • The One Business That BOOMS -- Even in a Recession By: Joseph McVoy - Wondering just what kind of business you can own that will make you LOTS of money, no matter how bad the economy may get? That's a hard question these days when it seems everything from manufacturing to services to retail is suffering hard times. But not everyone is singing the blues. I can think of one in-demand business that is raking in the cash.
  • Utilizing the Value of Business Accounting By: Joe Coffee - The importance of business accounting is to gather information valuable to improving the company. It uses different sources to accommodate the needs of any specific company. The misconception about business accounting is that it is only used for recording and storing data. While it does accomplish this, it is also very dynamic. This versatility is useful for making decisions, improvements, and up-dates.
  • It is time for investment or not? By: shiling - The government’s plan to resuscitate the depressed real estate market is in fact another attempt to stabilize the country’s economy. After worrying about the estate market for some time, the real estate company is relaxing a little more these days, because of the government’s new policies to revitalize the real estate market.
  • Internet Marketing Principles to Start Generating Web Income By: Ravindeer thakur - Generating income from the web can be achieved by putting into practice, on a regular basis, the basic principles of internet marketing. Whether you are just starting out on the internet or you have been around for a while, these six principles of internet marketing, if applied consistently, can steer you in the right direction to generating an income from the web.
  • How to Become an Expert Marketer Overnight? By: Ravindeer thakur - If you are new to internet marketing, and looking for a way to create guaranteed income without having to wade through the virtual minefield of "easy money", "get rich quick" and other online schemes that promise the moon but generally fail to deliver, becoming an affiliate or a reseller and following a proven success formula is the quickest way I have found to develop a...
  • Internet Marketing Trends and How Can We Profit From Them? By: Ravindeer thakur - As 2007 gets closer, I've been reading and researching and looking back over my previous newsletters and blog posts in search of the big picture: what are the broad Internet marketing trends and how can we profit from them? This year I've written about social networking, blogging, mobile media, direct-to- desktop technology, pod casting, online video... and I'm starting to put things into perspective.
  • Are You in a Tight Spot? A Right Angle Drill Can Help By: Mallory Kramer - The work of carpenters, plumbers, electricians, and other hands-on professionals is often tiring and tedious - squeezing into tight spots, hauling heavy tools and cumbersome cords.
  • How to Increase Productivity with Employee Evaluations By: Jim Sirbasku - Would you like to understand how employees can be understood, motivated and managed so that you can effectively coach, motivate and retain top talent? This article will provide you with information that can help you increase productivity and maximize your bottom line with employee evaluations. Whether you're an owner, an executive or a manager, the following information will be beneficial to you.

Comments

Search Ebay

Still can't find what you are looking for? Search for it!


Add to Google
ArticleSnatch Authors:
Member Login Sign Up Submit Articles FAQ Submission Guidelines Top Authors
For Publishers:
Most Popular Articles Ezine Notifications Article RSS Feeds Terms of Service
For Everyone:
Blog About Us Link to Us Contact Us New Stuff Link Directory Privacy Policy Sitemap Resources
Our Sites:
Free Magazines Book Your Hotel Stay Free MySpace Tools Massive Video Collection Broadband Speed Test
Click here to submit your free, permanent ads to TheFreeAdForum.com!

Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.