Companies looking to grow their business and tap the potential of non English speaking markets can avail the services of these specialty call centers. There are many countries which have people who do not speak English. Cosmopolitan Countries like the US, UK, Canada and some African countries have a high population which does not speak in English and these people have a good potential which the business houses want to capitalize on by introducing
answering service in the languages they speak. United States is a country where it is very important for the call centers to have the ability to reach the customers by speaking all languages being used in the country. There are many languages being spoken in the US and apart from Spanish being the second predominant language after English, other languages like Chinese, Mandarin, French, Russian and Cantonese are also important. The call centers should be able to provide their interaction in those languages as well because if you cant reach all the customers, you may miss many business opportunities, new markets as well as new communities.
Call centers with Multilanguage abilities employ their agents who have a specific language specialty. They train those agents by having third party services. These language service providers also act as translators between the customers and the calling agents for the languages in which the agents are not fluent and the seamless integration makes the calling customers feel obliged with a personal experience. There is a huge demand for the pan European call center services operating not only in English but other languages like Spanish, French and German too. The recent reports in leading news papers have revealed that many French and German business houses are constantly looking for multilingual call centers having voice as well as non voice service and the markets there have a potential to grow up to 7% of the total English speaking market.
With the growing need of Multilanguage contact center service, Indian companies have also started to recognize the significance of these types of call centers many companies are jumping into this segment by setting up their call centers in different European countries catering to the requirements of language specific population. India lags behind in this segment as there is a shortage of manpower speaking non English foreign languages. Though there are many students learning the languages like German, Spanish and French, many of them cannot speak these languages fluently. The HRD ministry here has realized the need of imparting trainings on non-English foreign language due to the growing need of non English BPOs and some states are taking steps to promote the non English processes. Apart from these steps, there are many people abroad who want to spend some time in India and create a pool of bilingual call centre agents for the multilingual call centers. Global business houses still look at India due to the cost benefits and other facilities the country offers and taking steps in creating a pool of non-English foreign language speaking agents to serve their language specific customers in their countries.
