News Of The World Has Become News Of The World

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It is safe to say, without a moment's hesitation, that the internet has changed the face of business and most certainly the face of marketing. Information spreads rapidly and across a multitude of channels, it is pretty well impossible to miss a story. This couldn't be more true than it is for the big scandal surrounding the hacking and eventual closure of Rupert Murdoch's famous Sunday pape, The News of the World.

The News of the World was a national tabloid published in the UK for the past 168 years and just printed its last ever issue the Sunday before last. The paper had a reputation for exposing national or local celebrities as drug users, sex freaks and criminals and used their journalists to dig for stories, photographs, videos and tape recordings by disguising them as regular people. With close to 3 million copies being sold every week, the News of the World was the biggest selling English language newspaper in the world.

The reason for the closure of the paper was a scandal so large it can be attributed up to the highest ranking members of the paper, as well as the chief of the London Metropolitan police and possibly even government. The final phone hacking scandal cost 200 people their jobs and the paper its reputation and publication.

The most amazing part is how far and wide the story has spread, in large part thanks to the high rate of dissemination of the internet. From Twitter, to breaking news being published around the clock, social sharing plug-ins built into all content online, no one story can stay in a single place for more than a split second, especially not when it is as juicy as this one.

Public apologies from Murdoch himself are being published online, retweeted, hashtagged and more. Real-time debates are taking place on BBC.co.uk and the comments they are receiving are being spread across the digital landscape.

This isn't the only story to be blown up online, they appear everyday. But for the most part, those who spend their time surfing the web, know the tools, are in the habit of sharing content and passing on ideas, campaigns and news they think will be useful to their fans or followers. It's amazing to see all of the behaviours we have developed get blown out of proportion.

About the Author:
Adaptive Consultancy is a digital agency specialising in web development, design, ecommerce and internet marketing. Services include SEO, paid search, email and social media marketing. For more on internet marketing in London visit http://www.adaptiveconsultancy.com/internet-marketing-agency



Article Originally Published On: http://www.articlesnatch.com


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