Newport Cigarettes: The Preferred Menthol Cigarette Brand

The modern cigarette has its roots in the seventeenth century. Despite its age, it only began to see popular use in the twentieth century. In the two previous World Wars, the product was part of the rations provided to the Allied soldiers out on the field. Soldiers passed their downtime by smoking. As soon as the war was over, they brought the practice home with them. That's where the phenomenon as we see it today began. The product can be obtained through a number of outlets like corner stores and major retail establishments.

Smokers trying to find cheap cigarettes online get two options: menthol and non-menthol. These are the two most favored variants. Menthol is a substance derived from and similar to mint. It causes your skin to feel cooler by triggering cold-sensitive nerves. Apart from the distinct flavor, companies utilize the substance as it reduces the taste of burning tobacco. Of the many brands in the market, Newport cigarettes are most frequently associated with this kind.

The topic of regular versus menthol is one that has been up for discussion. There are some that argue that the smoking of one type is a lot more harmful, while some say vice versa. Studies have shown that the intake of menthol isn't significantly harmful to the body. Even if burned, it does not produce a notable amount of carcinogens. An additional of smoking menthol would be that the tobacco scent is less prominent. Together with covering up the smell of the smoke, buyers also state it's much easier to breathe in.

As said before, Newport cigarettes are the most widely used of all menthol brands. Newport is a brand made by the Lorillard Tobacco Company of Greensboro, North Carolina. The brand made its debut in the market in 1957. Today, it comes with a market share of nearly thirty five percent.

Before growing to be the second best-selling brand, Newport cigarettes went through extensive advertising campaigns. Its most unforgettable slogan told people that they'll "Enjoy a full flavor menthol, without drowning out pure tobacco taste." The manufacturer used this phrase to promote itself for several years. This phrase is also the key reason why the number of consumers grew in number.

In the 1980s, the brand's biggest competitors in the menthol market were Camel and Salem. Because it was in the fourth position, it could not compete with Marlboro just yet. Even though the world paid attention to the Marlboro Man and Joe Camel (the marketing mascot for Camel), Newport grew behind the scenes. Its producers targeted the African American demographic and became successful there. African Americans now form much of Newport's market. Although that is true, you can still find a large number of Caucasians and Hispanics who appreciate the brand. Research also points out that the company is a favorite of people who are only beginning to smoke.

Today, Newport is next to Marlboro with sales comprising about eight percent of the fifty-billion dollar market. It is widely viewed as the "fastest growing cigarette in the United States," as it is on a slow path to defeat the present market leader. Today, the brand can be obtained around the world through web stores that offer cheap cigarettes online.