New Tourism Slogan And Logo To Promote Maldives Holidays

The Indian Ocean island nation of the Maldives has launched a new tourism logo and slogan that reflects the countrys outstanding natural environment.

Maldives - Always Natural has replaced the previous slogan, Maldives - the Sunny Side of Life, which ran for 11 years. The new slogan and logo represent the countrys natural beauty such as white sand beaches, lush green rainforests and turquoise ocean waters, all of which entice thousands of tourists to take Maldives holidays every year.

Chairperson of the Maldives Marketing & Public Relations Corporation (MMPRC), Thoyyib Mohamed, explained: The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country.

The environmental theme of the logo and slogan supports the Maldives fishing industry, which is the nations second biggest industry after tourism.

An open tender was launched by the MMPRC, enabling private companies to research, design and create a new tourism logo and slogan. The tender was won by QUO KEEN of Bangkok and London and following several meetings with tourism industry stakeholders, the final design and wording was approved at a cabinet meeting chaired by President Nasheed.

Simon Hawkins, Managing Director of the MMPRC, said: The previous slogan was over 11 years old and we believe the new slogan and logo better represents the Maldives of today, as well as tomorrow.

CEO of QUO KEEN, David Keen, said: We have created a brand that stands for the Maldivian people, for tourism and for all of industry. The slogan Always Natural talks to the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to define the natural elements of the country formed in a thumb print.

One of the main reasons why tourists choose Maldives holidays is because of its stunning landscapes and tranquil surroundings. Situated in the Indian Ocean the Maldives is an archipelago spanning nearly 1,200 beautiful coral islands, of which 200 are inhabited.

The islands boasts luxury Maldives hotels with upscale accommodation and facilities including spas and gourmet restaurants, plus plenty of activities for tourists taking holidays to the Maldives including snorkelling, scuba diving, boat excursions, hiking through tropical forests and relaxing on unspoiled white sand palm-fringed beaches.

Hawkins added: The MMPRC is delighted with the end result and we look forward to proudly communicating the new brand to the world.