Author Login | Popular Articles | RSS Feeds | Sitemap

Home | Automobiles


New Chevy Racing Campaign During Daytona 500

By: Aurel Radulescu

As the stars of NASCAR are revving their engines for the 2006 racing season, Chevy Racing will be celebrating it's success on the track with a new advertising campaign set to kick off during the televised Daytona 500 race. Boasting about their 25 wins in the last 33 Manufacturer's Cup Championships, Chevy racing plans to focus on the fact that they have won more than any other automobile manufacturer while dominating one of the most popular sports in America.

The new Chevy Racing campaign unveils "Team Chevy," which is an exclusive club consisting of some of NASCAR's brightest stars and their participation using the Chevy Monte Carlo SS racing machine. While retaining it's "American Revolution" tag line, Chevy also plans to incorporate a touch of humor with it's new campaign.

During the first commercial ad spot, fans will see "Toast." This promo features Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr. and Tony Stewart as they enjoy celebrating recent Team Chevy victories. As these superstars relive their wins, they incorporate NASCAR's victory celebration into the crowd. As they spray champagne into the crowd of cheering fans, they also pour their champagne over the heads. The latter is customary for the victor in a NASCAR race, but Chevy decided to add a twist by spraying the fans, as well.

During the second televised spot, titled "Office," Team Chevy once again showcases their racing dominance as Chevy's Racing Director, Terry, searches for space to display the latest awards for current NASCAR Champion Tony Stewart. As he searches all around, he finds that every inch of space is already occupied with trophies. But, perhaps there is room somewherel . . . .

"Chevy Racing is all about a passion for racing and winning and that excitement extends to our vehicle lineup, which is now America's No. 1-selling automotive brand," said Ed Peper, Chevrolet General Manager. "Deutsch found a simple, clear way to deliver that message with a couple of great humorous twists."

Chevy and NASCAR fans will get their first glance at the new advertising campaign during the NBC televised Daytona 500 event on February 19, 2006. Ads will appear nationally on both NBC and Fox. Printed ads, in conjunction with those being televised, will appear in USA today and in various racing program guides.

Chevrolet is the bestselling automotive brand in the United States. With the largest dealer network in America, Chevy is the leader in full-size trucks and in the sale of vehicles priced at $35,000 and above. In addition, Chevy offers expressive design, valued pricing and spirited performance with features found only in the more expensive automobiles.

Article Source: http://www.articlesnatch.com

About the Author:
Read real time NASCAR news or the latest Chevrolet cars reviews including 2007 Chevy Tahoe and 2006 Chevrolet Aveo.

| Print | Ezine Ready | |

Recent Automobiles Articles

  • Trikes And The People Who Love Them By: Carl Davidson - If you have worked hards and been responsible, there is a new luxury motor cycle you deserve. It safer than a bike and a lot more fun too. What are trikes? They are highly customized, top of the line motorcycles with three wheels instead of two. Some are converted from motorcycles, some have Volkswagen engines and some even have the smoother V8 with an automatic transmission. Who buys them?
  • How to make Bio Diesel By: Peter Ryan - It feels great to fill up your vehicle with inexpensive, clean, renewable, non-foreign fuel! Bio diesel reduces pollution up to 90% because it has no sulphur in it and adds almost no carbon dioxide to the atmosphere. Bio Diesel comes from plants that take carbon dioxide out of the atmosphere and release oxygen.
  • Top 10 Gifts for the Man Who Has Everything By: John Curry - With the holidays fast approaching, it is time to think about what to give the man on your gift list. For those with a handy man or woman on their list, here are some great holiday gift ideas. 1. Emergency tire repair kit: Kits include all of the items you need to patch a tire. With one of these handy kits, there is no need to call for help. You can fix your own tire on the spot.
  • Accessories for a Brand New Car By: Dan Bodrero - For most people, owning their first car is a rite of passage, an act that entails responsibility and a mature approach to life; it’s much like holding that driver’s license for the first time. Owning a car for the first time is a major milestone for anyone, especially for teenagers.
  • Are you looking for best Chevrolet cars? Get the same by visiting New Century 3 Chevrolet! By: Vikram Kumar - Getting an affordable as well as dependable deal in car is not an easy thing. Now-a-days, you can easily find a large number of dodgy online shops which due to a money-centered objective try to cheat their own customers. This is no doubt a wrong approach and sooner or later such peoples loose their reputation in the market.
  • Experience the allure of mesmerizing car models with New Century 3 Chevrolet! By: Vikram Kumar - Despite of the fact that there is no lack of car lovers, still people think twice before going for any of the deal. This is not confined to a single reason but there are numerous reasons behind it. It is absolutely right that most of the people to fulfill the daily requirements and the dream to have their own car decide to go for the closest showroom.
  • Get in touch with remarkable models of Chevrolet cars with New Century 3 Chevrolet! By: Vikram Kumar - If you consider yourself a smart customer then it is imperative that you should prove the same. You can do it very easily by thinking rationally and analyzing some of the aspects in advance. Due to highly competitive market each and every company tries to give priority to its customers. It is not confined to normal or physical market but online market is also not an exception to it.
  • Avail the charm of used as well as new Chevrolet cars with New Century 3 Chevrolet! By: Vikram Kumar - It is a fact that cars have a unique place in the heart of the people. People prefer to go for different models of cars according to their convenience in budget, requirements, demands, etc. If you are planning to go for a particular car then it is prudent that you have already selected the best brand of the car available in the market which can easily fulfill your requirements.
  • Weather the Storm with Quality Tire Chains By: Jimmy Plant - I don’t have much experience with snow. Growing in up sunny Las Vegas, I became an expert blackjack player and a connoisseur of local ‘entertainers’, but topics such as winter preparedness always escaped me. But all this changed when I was invited on a winter trip to the mountains with my friend Bob. Bob had word that the abominable snowman had been sighted in a little known wooded area and he was determined to investigate.
  • Getting by with one car for the family By: Directline - The obvious option is to investigate new methods of transportation. As more and more people look for ways to scale down their expenses, costs related to their cars are now coming under the spotlight. Owning just one car certainly does save money, from car payments, gas, car insurance, to parking, and it also helps the environment.

Search Ebay

Still can't find what you are looking for? Search for it!


Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.