Network Video Grows Very Fast

Perhaps you did not bother to calculate, but unconsciously the time assigned to your computer is longer than a TV.

Last week, the statistics show that China's Internet users who use online video increased from the 161 million in 2007 to 284 million people in 2010. The number nearly doubled. More than 40 million people only watch online video TV shows, movies, etc., rather than watching traditional television.

The earlier example of a television series "pink lipstick", "sharp man's wife" triggered a wave of small TV series movement. However, the video of each set has already existed onlion. To the 1.3 billion Chinese population, 40 million is relatively only a small number.

However, when more and more Internet users choose to watch online video and give up the traditional television, we have to think about how much it will impact on the revenue of television advertising and the traditional TV products.

This year's sales data show that the retail permeability of smart television with "networking" feature has increased to 8.3%. The retail sales achieved a penetration rate of 12.5%. The data show that this year's total sales of intelligent TV are expected to reach 3.29 million units. In the next three years it will have a rapid growth rate of 50%.

Relative to the computer, the intelligent TV can provide a more wide-screen to enjoy. More people can share the fun of TV shows, movies. It is more suitable for home users to share network video content.

There is a problem we must consider. In addition to computers and television sets, are there any other network video display terminals? The smart TV, smart phone and the Tablet PC can connect to the Internet. They also have the opportunity to become the terminal display devices of online video. The biggest advantage of smart phones and Tablet PC lies in its convenience. They can become the web video display device all the time.

Computers are more or less eroding the position of TV in the living room. When Miss Chang who has been living in Guangzhou visited a friend's house, she finds an interesting thing. There were three screens in my friend's house. One is TV screen. The other two are computer screens. It seems that in the era of online video boom, the market of intelligent television will grow very fast. Analysts say that users who use online video to watch TV series will continue to grow at a fast speed.