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Most internet business owners are after the same thing; gaining an increase in the amount of "traffic" to their websites. Traffic is the name given to the amount of people surfing the web in search of things. Generally speaking, the more traffic you can direct to your own website, the more chance you have of making sales. The latest phenomena of the internet are social media sites, and these are fertile grounds for cultivating more traffic to your website. There are several millions of people that use Social Media sites, so if you can convert only 1% into your potential clients, you are talking in terms of thousands of new visitors.

The first rule of social media optimization is to increase the chances that other people will create links to your website. To do that, you need to become a subject matter expert in a field and write content that other people will be interested in reading. Use popular websites such as Digg, Facebook, Furl, and Reddit and create links to your material. If you can get yourself on the front page of Digg for example, you can create a viral marketing campaign where other people enthusiastically tell their friends about your content.

You should also make it easy to share the content of your site with others by adding buttons such as "Digg This" or "Add to del.icio.us". Add suggested notes for a link that will appear when your customer clicks. Tag your site on various pages of the most popular social bookmarking sites.

Reward other sites for linking to your webpage. You can do that by providing a list of the most recent people who have linked to their site. The sites will appreciate their increased visibility and are sure to reciprocate.

Where possible on your site, include content that your customers can take with them. For example, include a catchy music video that people are encouraged to share with others. This will help increase the audience for your content and will drive people to your website.

It will also help to boost your websites popularity if you include eye catching visuals (videos, graphics, etc), or a catchy piece of music. People who like it are then apt to spread this around amongst their friends and contacts in a viral marketing fashion, the result being that you gain a larger following than ever. You also get the advantage that the more links and traffic your sites gets, the greater the chance of Google recognizing this and improving your page ranking.

RSS feeds are an excellent way of making people aware of any new content on your website. Including an RSS feed is a fast and efficient way of keeping your following up to date. To get an effective SMO campaign up and running dies take a lot of effort. However, once you see the rewards that that effort can create in terms of increased traffic, it will spur you on to even greater efforts and even greater popularity.