My Warm Market isn't Warm!

Perhaps you've recently begun an MLM business of some type. As a new distributor/business owner one of the first things you do is follow your sponsors instructions and begin making a list of everyone you know. This is known as your "warm market."

The idea behind the warm market exercise is to allow you to approach potential customers and distributors by practicing your sales pitch on people that you already know and are comfortable talking to.

Excitedly, you grab your "warm market script" that your MLM company gave you and you start working your rolodex of warm market prospect. Quickly, you notice that the word has gotten around that you are calling people and some people inexplicably don't even take your calls or read your emails. Strange but true! Your own friends and family will use a perfect stranger for their goods and services rather than spend money with you. Don't take this personally. This has happened to every MLMer in the history of MLM.

Now, you've got to face the harsh reality that your warm market friends and family are not going to support you in your efforts to build a brighter future. You begin to harbor thoughts of "crabs in a bucket mentality." Sad but sometimes true. We have no choice but to keep moving in the direction of our goals.

I can't explain your warm market's behavior but I can help with a fix. Today's internet is as wide open as it has ever been and new opportunties are popping up every day. You can make the most of these tools by finding a good mentor and begin to learn the web just like anyone who is successful has. We all had to start somewhere. You too can learn to market like a pro all around the world. In fact, if you want your MLM company to grow quickly, you may need to learn how to use the web to your advantage.

Now, I don't even mention my MLM businesses to my friends or family any more. They have to guess at what I'm doing and they have no clue of how extensive my web experience has become. In fact, it was an attempt to start an MLM business that led me to the web. A short time ago, I had no idea how to market on the web. Now, I market every day and very comfortably.

Don't give up on your MLM dreams. They are possible for you. Famed philosopher Bob Proctor of "The Secret" once said "you must believe your dreams are possible for you." You just may have to find another way to market that doesn't involve dragging people to home meetings, etc. Contact me anytime and I will be glad to help.

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