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Marketing? Stuff your wallet with new clients

By: Ajaay Kumar

There are many proven strategies to help market a new business or to help increase business from previous customers. The variety of direct mail ideas alone is nearly endless. Creating a new marketing campaign that is unique and will attract customers can be a difficult venture, but one affordable method is to use a wallet mailer.

From the outside, a Wallet-Mailer looks just like an ordinary wallet. However, it can contain ads and coupons that will help you promote your company. They can be handed out during live promotional events, or mailed to customers for just one First Class postage stamp. The wallet mailer will have your company's message and logo on the inside flap, and can be filled with advertising letters, fake currency that advertises your business, or coupons. A clear sticker can hold the wallet closed while it is in the mail.

The response rate for this unique mailer is high among other direct mail ideas, and the typical response rate is doubled if you use red ink for your message inside of the wallet. You can choose either to just purchase the wallets, and print your own inserts for mailing, or you can have the entire projected completed by the company.

Purchasing the coupon sheets and wallet mailers are your decision. You can decide what type of design, print layout, and quantity that you prefer. You can print on a standard laser printer utilizing the envelope setting since the wallet mailers are relatively flat. You can print your coupon design on a standard printer, and then separate the pre-perforated sheets once you print them. Existing businesses can benefit from wallet mailers as well. By mailing current and previous customers promotional material, you can increase your return customer rate. You can also attach wallet mailers to your products, so that people who purchase goods from you will receive coupons along with their order. This simple and inexpensive act can prompt return customers to your company.

Advertising campaigns are an integral part of a new business’ success or failure, and having the right marketing can set you on your way to becoming a profitable, established business. This is especially true with a small business, which is less likely to be able to afford the expense of numerous failed mailing campaigns. Wallet mailers can capture a consumer’s attention in situations where a standard mail campaign about a new business may not.

Existing businesses can benefit from wallet mailers as well. By mailing current and previous customers promotional material, you can increase your return customer rate. You can also attach wallet mailers to your products, so that people who purchase goods from you will receive coupons along with their order. This simple and inexpensive act can prompt return customers to your company.

The wallet mailer is one of the best direct mail ideas, both for new and established businesses looking for additional customers. In the sea of advertising and mailing campaigns that the average consumer receives, a wallet mailer will stand out from the rest of the crowd, improving your chances of a successful promotional campaign.

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