Market In China As A Whole Wardrobe From The Present Situation Of Development Prospect Of The

Product awareness is not high, less well-known brands: the traditional solid wood furniture, kitchen cabinets, or as a whole, the Chinese people as a whole wardrobe product awareness is still relatively low. Survey showed that only 20% of households that have heard "a whole wardrobe" products, product families have a very low rate, and the major cities and general urban, eastern and western regions vary widely. With little advertising, publicity channels to promote more use of the network of choice, together with the newspapers, magazines, TV at least, which fought the whole wardrobe brand advertising in the CCTV is not more than three, according to statistics.



Product equivalence of serious, less creative products: China's overall development prospects of a good wardrobe, attracting a large number of enterprises to enter the market, causing more and more brands, an increasingly competitive; a large number of small regional brands and unbranded line brand imitation plus workshops to follow suit; overall brand strengths and weaknesses exist, cohabitation situation. Whole wardrobe product quality, service and price level uneven dispersion of large market, industry standards low, mainly by business self-regulation, the reasonableness of prices has no way to test. Overall, the industry, not many well-known brands, as consumer awareness of products is generally not high, to the part of the business integrity of business or non-infringement of consumer interests using all means possible. Or use of these businesses, "the concept of speculation" and "packaging" virtual lift prices, and reap high profits; or use shoddy, low quality products with low price against the interests of consumers.



Whole closet industry in China Opportunities and Prospects



Through the development of the world as a whole wardrobe, and gradually formed the main four schools: the French system as a whole wardrobe in order to focus on the romantic sense of art-based; Italian system-oriented design; the German system, pay attention to standardization; De Feiya system Zeyi simple standard known human nature.



Whole wardrobe to enter the Chinese family has only about ten years time, China's overall wardrobe industry to form a time the industry did not last long, as the Chinese people in recent years, home consumption started to pay attention the whole art of living at home, people like to add more of them at home creativity and independent features, the bedroom as the core of life, the whole wardrobe and walk-in closet more and more families of all ages.



The advantages of the overall wardrobe will be customized, mechanized production, saving space and beautiful combination of fashion, can be designed according to the needs of everyone, put into the home after the formation of concave wall closet feeling, which can not only cut into space for hanging clothes, display space, the top space can also put bedding and other items. Wardrobe sliding doors and through the choice of colors, so that the integration of the whole wardrobe and furniture, wardrobes and other furniture using the same material and color of wood, and the room's decoration seamless.



The overall wardrobe domestic enterprises mainly in the Anhui, Guangdong, Beijing, Shanghai, Chengdu the four regions, these large areas of design, service and management, leading the country as a whole closet industry. With the development of the industry as a whole wardrobe, appeared on the market in recent years, De Feiya, Sofia, Hollywood passenger, Stanley, the top overall solid professional wardrobe and other famous enterprises, and become the industry leader.



Market research statistics show that urban households in China, the whole wardrobe has a rate of only 6.8%, a figure far below the European average of 72% in developed countries. It is gratifying, but about 29% of urban families that in the next 3 years to 5 years to buy a whole wardrobe placement. According to industry experts predict that home improvement spending in the next city, the private room renovation costs will account for more than 80%, while the cabinet in turn accounted for 90% of the cost. Experts predicted that China's overall wardrobe market next 3 years to 5 years, a "blowout" phenomenon. Within the next five years, China will have 29 million sets of the overall wardrobe furniture market capacity, the average annual 5.8 million units, if an average 30,000 yuan per set, wardrobe accounted for 60% of the proportion of costs each year there are only a wardrobe 400 billion yuan in the market space.