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Making contacts

By: marcashton

I’ve said it before and I will say it again " my biggest professional flaw is an inability to sell myself and my business by picking up the phone and trying to introduce our offering. But sometimes I kick myself for missing out on the obvious route into a company " making myself useful!

In the last 3 days I’ve been reminded of this. Friday afternoon I received an enquiry from the PA to the Managing Director of a fair sized Food Manufacturing operation. They were looking for some specialized consulting services and they had had no luck with identifying a suitable supplier. It’s important to note that the person making the enquiry is quite senior and has the ear of a major decision maker " points to our credit.

I remembered a while back seeing a multi-national firm in SA who were able to handle what these guys were looking for. Put 2 and 2 together " made the introduction and made sure both firms knew who we are and what we do.

The Food Manufacturer has solved their problem so they know we’ll be somebody they could consider again when they are battling to find a supplier. The consulting firm now knows who we are and that we’ve established a link between them and a potential client.

Both parties have now found a oeproblem solver” and we’ve able to introduce ourselves to 2 new parties.

The other thing I love about the above example is the way that technology has allowed us to be able to do all of this over the course of a Friday night, Saturday and Sunday. It’s probably not 100% healthy to be conducting business over a weekend but I have to admit " I love the flexibility it can bring to our SME.

Article Source: http://www.articlesnatch.com

About the Author:
About the author: Marc Ashton runs Rival Industrial " A Gauteng based Corporate Wellness, Industrial Research, Publishing and Design company " www.rival.co.za In his spare time he runs the Bad Entrepreneur blog (http://badentrepreneur.bundublog.com/ ) , a blog for the Less than Perfect Entrepreneur.

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