Finding new leads is a continuing challenge to your online business, capturing those leads maybe even harder. To make the capture you need to lure a potential customer into giving you their names and email addresses. These two vital bits of information are needed to convert the looker into a buyer. Because you"re not a direct sales person you need to make your splash/squeeze page as attractive and alluring as you can.
To make an effective squeeze page you need to follow a couple of basic rules;
"Keep your message simple
"Use black text
"Use a simple bold headline that stands out
"Keep your message clear and simple
"Make sure that the looker knows what you need them to do
With these basic rules in mind you are ready to build your squeeze page. If you look at the above list you will see a common running theme; keep everything clear and simple.
As the squeeze page maker your work now begins. Know what your message needs to be. Imagine it clear and simple. Design your idea of a capture page in your head or on paper. Then build the idea into a web page format. You squeeze the reader and they sign up. It"s an easy concept that works very efficiently when done correctly. Your squeeze page must be attractive and manipulative in just the right manner that the reader does not see the squeeze coming or accepts it without question.
The planting of the idea or a need, want, and desire is like planting a seed in a well prepared growth medium. The seed must want to grow. The tiny shoot must like what it feels otherwise it will not grow strong enough to survive never mind to flourish. Your splash page building must be the same. You need to give just enough nutrients to the idea of what you have to offer, enticing the reader enough to need to know more. Lay the benefits out in a clear easy fashion. The reader must latch onto and feel the benefits as if they own the idea. The sprout grabs the fertile surroundings just as your reader grabs for their future comforts.
The design fits your image of what you see and want. This can be a hard part if you are just starting out in the squeeze page making arena. You will want to give more information which adds a complexity to your view. How will your efforts look and feel to your audience? You have to look from your targets point of view and see your offer through their eyes, needs, and prejudices. Learning how your squeeze page matters is a big step.
Your
squeeze page is your master tool for drawing in new customers. Catch their eyes and show them very quickly what you have for them and why they should give you their name and email address. It is a lot to ask the squeeze page maker to do in such a small space while using as few words as possible.
Keeping it simple is the key.
Just like the sprouting seed your idea needs the right amount of soil, water, and nutrient then the seedling blooms and bears copious amounts of fruit. Too much water or nutrient and your precious idea will flounder.
If you follow the simple rules you as a marketer will benefit. You will see
"Higher opt-in rate up to 40% or even more
"Easier converted sales
"Ease and less time spent in your efforts to build the perfect squeeze page
An opt-in rate of only 5 "" 10 % is better than nothing however with the right technique your splash page should pull in 30 "" 40% or more with ease. This is your benefit from learning what is offered to the learner. Learning is a key to all your success. Knowledge is power. So go and learn what you need to know and make your perfect squeeze page and thrive.
