Since it entered the market in 1996, Macromedia Flash has become one of the most extensively used software in the web design industry all over the world. Like many countries, the popularity of
Flash web design has increased manifold due to the creativity and interactivity that it brought to the area of web designing. These days, hardly any web designer or website company can afford not to know or not use the Macromedia Flash in its website. In fact, these days there sites which are entirely based on this new web technology.
One of the reasons for the popularity of this new technology is that it is revolutionary in nature. It not only allows the web designers to use their creativity in graphics but also in texts. The simplicity holds the key to its success of any software and in macromedia flashs case, it holds true. The web design and Flash animation not only helps the creator to express oneself more creatively but also appeals to the viewer. In other words, Flash often helps to attract viewers of a website or web page on the net. The more creative it is, better are chances of success.
It is often said that if the animation is the body of a website, text is its soul. No website can succeed if the quality of its text is not up to the mark. But, if one is given the option of putting creativity in texts as well, there is nothing better than that. It is extensively used in web designing as it offers the web designers an opportunity to go creative with text. One of the greatest advantages of Macromedia Flash in terms of text maneuverability is that it is able to treat letters both as text and graphic objects. This property is absent in many software which is why one cannot do much when it comes to texts. However, this is not the case with macromedia flash. Flash uses text-rendering engine and allows the designers to use the text at the please in a Flash program
