Loan Originator Marketing - How To Get More Real Estate Agents

Loan Originator Marketing - How To Get More Real Estate Agents

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One day a loan officer marketing to real estate agents invited one to lunch.

In the course of the meal, the loan officer said to the agent each reason why they should do business together. By the point they'd finished, the loan officer persuaded the agent to use his services. Initially the agent was uncertain, but at last agreed when they saw the loan officer pay the lunch tab. 7 days later the agent referred a buyer to him.

Unfortunately, the loan didn't close on time. Though there were many suggestive reasons, the agent did not want to listen to it, and instead, became angry, truly upset.

The loan ultimately closed, even though it was a week after the 1st close of escrow. The agent was so disgusted by this, they said to the loan officer that they'd never send another buyer to him again.

But you can't be discourged by this kind of situation. You have something going for you that is highly vital when working with real estate agents, they need you more than you need them. This isn't meant to offer you a unexpected ego trip.


It's meant to identify the plain when working with real estate agents. You're able to decide which real estate agents your marketing will attract.

Like a chief hiring an applicant for a job position, loan officer marketing is about you hiring real estate agents to become your strategic partner. Then you would hold an interview. And eventually, you would conduct some background and reference checks before deciding to offer one of the applicants a position. It isn't that much different when picking real estate agents. Why waste your time with unqualified real estate agents? You start with standards they must meet before having an interview.

- Do you like working with a residential agent?

- What kind of prospects will the agent refer you?


- What kind of loan programs does the real estate agent's prospect use most frequently?

You generally have two objectives in this regard:

- to establish what niches exist in the agent population.

- to make a clear and complete image of the features of a standard agent of each of these segments.

Loan originators are fervent to transact business with real estate agents but typically overlook whether their characteristics are similar or not.

- Are they empathetic, particularly when everything isn't going smoothly, like a loan not closing on time?

Folk are creatures of habit and the best predictors of future behavior are the ones demonstrated during the past. If you would like to study a agent's characterisitics, ask them about past experiences working with other loan officers.

Listen for stories that get repeated, but with different loan officers. Though there are 2 sides to each example, when you develop a viewpoint, it most frequently leads to fact. Don't forget, if it walks like a duck, talks like a duck and acts like a duck - it must be a duck.

About the Author:
If you are a mortgage originator marketing to Realtors and need proven strategies, Loan Officer Marketing can guide you. Jeffrey Nelson's exclusive mortgage marketing program has helped hundreds of mortgage originator marketing to Realtors. Within weeks, they are getting more referrals, closing more loans and building relationships with Realtors.



Article Originally Published On: http://www.articlesnatch.com


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