List Building Strategies - Using A Structured Approach In Your List Building Efforts

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If you are looking to build a list and maintain a relationship with your subscribers, you will need to decide on whether you want to use a structured or an unstructured approach in your email marketing. Using a structured approach means pre-loading you autoresponder with messages and sending them out in a set pattern (such as weekly or bi-weekly), and an unstructured approach is just manually sending your subscribers messages whenever you have something to tell them or when you are promoting an offer.

You could use a combination of both, but you should at least incorporate some facets of a structured approach in your email marketing campaigns. A common example of a structured approach would be a newsletter or a series, where your subscribers would receive a piece of information at set time intervals. Be sure to implant this in your visitors' minds on the squeeze page when they subscribe, for example "Opt in to receive my bi-weekly newsletter" or "Subscribe now to receive my tip-of-the-week investing series".

An advantage of this format is that you are in control of how often you get to email your list. By asking your visitors to sign up for a newsletter, when they do sign up not only are they giving you permission to contact them on a regular basis, they are expecting it. This in known as permission-based marketing and is much more effective than if you were to send them promotions and other messages when they don't necessarily expect it.

When creating your messages, you want to avoid referencing certain events, otherwise the message might not make sense if someone were to subscribe months later. For example you may want to avoid mentioning current events in your autoresponder. Sometimes current events tie in nicely with your marketing message, so if you want to use a current event you can just simply send it out as a broadcast message.

If you plan to implement a twenty week newsletter, add another message at the end so that when your subscribers receive the final newsletter piece, you can thank them for subscribing to the newsletter and that you'll continue to send them updates and other important pieces of information when necessary. This effectively sets them up to expect to continue to hear from you on an ongoing basis. If you keep sending them quality information, you'll be able to maintain a good relationship with your list for a long time to come.

About the Author:
Kevin Tan is an internet marketing and lead generation expert. Download your free book and audio on how to use proven strategies to start your very own internet business that will generate instant online income for you. Click below for instant access: http://www.InboxWealthExplosion.com/



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