List Building - Should You Give A Hoot About Seo?

List Building - Should You Give A Hoot About Seo?

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Search engine optimization (SEO) has been more prominent since last year when Stomper Net opened its doors. There's no doubt that if you make a page search engine friendly, you're going to get lots of free search engine traffic. But to keep an SEO system working well, you really need specialized knowledge. Does that mean it's not for you? Absolutely not! You can use some simple SEO strategies to get your list building pages seen.

We've discussed before how important it is to put your opt-in box anywhere you can--on the homepage of your website, on your blog, on your MySpace profile, etc. If you haven't done that, now's a good time to stop reading and go do it! Then, come back, of course, but you see how important that is? Your list building efforts can multiply when you do those things.

To improve your list building efforts, you'll then need to send traffic to those sites. First, find your optimum keywords, specific to your niche. Take a piece of paper and write each one that you can think of down, just anything you think that people might search for.

For instance, if your niche is jewelry, you might have diamond jewelry, bracelets, gold, silver, and so on. Just think of as many terms as you can. Then, go to http://inventory.overture.com and plug them in, one at a time, and see how many people have searched on each of those words in the previous month. Decide which words get the most hits and forget them. Forget words that get less than 3,000 searches. Find words that apply and that are somewhere in the middle. Those will be your less-competitive, but still frequently searched terms. Make a separate list of those, too.

The words that are remaining are all potential keywords for you, but choose three to five that you can rank for. Then, be sure to use one keyword in every post you write at a density of around 2%. that means if you write 400 words, about 8 of them should be keywords. But don't try to get more than one keyword to that density. It's much too difficult to use more than one, and your words could come off sounding spammy. You don't want that.

We're list building; really we are. Just hang on a second...

OK. Your post is done. You're at 2% density for "brooches," let's say. OK. Now, make the word brooches part of your title. Use bold or italic for brooches once in the post, not both and no more than once. Also, link the word brooches to the page where you're selling brooches. Search engine spiders will see all this and think, "Oh, OK... this post is about brooches." When someone types in the word brooches, they may see your page in the search results and visit your blog. Bingo! You have a list building opportunity. Use a phrase like "Sign up for our free weekly buying tips on fine jewelry," and BAM! You have just improved your list building efforts.

Do the very same thing with your MySpace profile, or wherever you hang out, and use your keywords. Your homepage should have your keywords in it for around a 2% density, too. If you do these simple things, you'll be amazed at how much they really help.

About the Author:

Tellman Knudson, Internet Marketing master, is CEO of Overcome Everything, Inc. Get your Free list building CD and a free trial of Tellman's List Building Club when you visit http://listbuildingpower.net



Article Originally Published On: http://www.articlesnatch.com


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