In this article we will be discussing about Link Building as most of the search engines like google and yahoo determine the rank of the website on the basis of back-links.
Before we can discuss Advanced Link Building Techniques , Let's first discuss some basic concepts of Link Building
With a most basic start links on the website are to provide navigation. Site link refers to the web page on the same website. External link refers to the link of different website .
There are basically 4 types of link
1) URL Link
2) Text Link (Static links i.e when you click on the text then you are navigated to that link)
3) Image Link (In this when you click on the Image you are navigated to the link)
4) Dynamic Link (In this we use javascript to make dynamic links)
Even if you are not familiar with programming languages still you can acquire such a basic knowledge to differentiate between types of link. You don't have to memorize such code or syntax, just ability to differentiate will do.
So whenever Search Engine bots crawl website they identify various links on that website and more link they finds for particular website , higher the rank website gets. In easier words you can consider that as whenever search engine bots identifies a link of a website they consider it as a vote of that website. More votes (links) website gets from other websites higher it ranks on search engines.
In case search engines can not find a link to your website then your website might get some traffic but from the search engine optimization point of view that link doesn't have any value.
So you need good number of links on your website, You can get 2 kinds of links
1) One-way text links - In this another website have a link to your website (Unilateral link) , However you do not have any link to that website.
2) Reciprocal Links - In this your website have a link to example.com and example.com have a link to your website.
In Search engine optimization , the one way text links are more valued . However their are various factors which decides the quality of the link for example PR of the site linking to you, Theme of the website linking to you. If you can get high quality links then you will surely get better return. From the view of Search Engine Optimization 50 High Quality links are better then then the 1,000 low quality links.
Now the Only Question that has to be answered over here is what are High Quality Links ?
High Quality Links are the links that can get your website fame or reputation and can increase the page rank of the link. Some links can meet both the requirements simultaneously and some won't .
To get high ranking in search engines for targeted keywords then you should do proper keyword research. For Keyword research you can refer to my articles on keyword
Keywords for Website
I have written another article over Keyword research and on D-A-D (Discovering Keyword, Attractive Keyword, Deploying Keyword) You can get it from here
Keywords Discovering,Attractiveness, Deployment(D-A-D)
You need to make sure that that you are targeting relevant keywords , other wise your all hard word and sweat might go in vain.
It is not required that you should get higher Quantity of back links to make your website rank higher in search engine . You should concentrate more on on the Quality of back links that you are getting for your website. If you can get one-way links then those small but high quality one way text links of your website can rank you higher in search engines.
One thing you need to make sure is that links targeting your website should contain anchor text with the keywords you are targeting for and make sure to choose keywords that are appropriate for your website as search engines use various algorithms to look at the page and to identify the relevance of keywords. This is basically done to avoid spamming.
If your website content have no value then setting up links won't be beneficial for you. So, first thing you need to do is to optimize your website for visitors then you should optimize your website for keywords (Use D-A-D for this).
Avoid the following mistakes as these are the common mistakes that web-masters do during link building process
1) You should spend more time on getting 3-4 One way text link from the websites (at-least PR 5) with a related content to your website then 100 links from website with non-related content and low PR.
2) If you are buying links then be careful , In case your website have few inward links and you buy some links then this sudden increase in the number of links will alarm search engines and they can punish you for this.
3) Do not spend your time only in finding one way URL links also try to find links with anchor text.
4) Do not spend time in getting the links from the inner pages of other websites that are not even crawled from the search engine spiders .
5) Do not make mistakes in On page Optimization , For that you can refer to my articles that i have written on common mistakes done by web-master in On page optimization
10 Mistakes that are common in On Page Optimization
This was all about Link Building . I am sure that you must have got fair idea about link building after reading that.
