Licorice Allsorts: The Ultimate Success Story

Every time I open a pack of Licorice Allsorts a little smile forms on my face. And it is not just at the thought of tucking into these delicious lollies. No, the reason a smile forms on my face is that I always remember the story behind the creation of Licorice Allsorts. As an entrepreneur it is a lesson that we should all bear in mind. For out of the most hopeless situations sometimes a real eureka moment can sink in.

In case you didnt know the idea for Licorice Allsorts came out of a moment of adversity. As folklore has it in 1899 a sales representative for Bassetts in the UK, one Charlie Thompson, supposedly dropped a tray of samples he was presenting to a client in Leicester. Horrified that the various sweets had become mixed up, and quite possibly foreseeing imminent dismissal from his job if he did not close a sale, he hurriedly tried to rearrange them back to their original places. However he was prevented from doing so by the client who was intrigued by the look of the mixture and promptly placed an order. Thompson, spillage, though disastrous at the time, for a split second at least, led to something that would become phenomenally successful. As I alluded to, it is an inspiring story.

Although they are still produced by Bassetts today, Licorice Allsorts are also made by a number of different specialist confectionery manufacturers around the world including Beacon in South Africa and Betta Foods in Australia, as well as supermarket giants like Tesco, Coles, Woolworths and Waitrose who include a variation of it in their value range. Differing slightly in appearance, depending on the individual specifications of each manufacturer, the original Bassetts variety consists of seven different licorice confections, coconut chips, buttons, cream rock, sandwiches, cubes, Battenberg and a Bertie in honour of the companies mascot, Bertie Bassett. A larger than life figure, similar to the Michelin Man, that is made up of licorice allsorts and has subsequently become an icon of British popular culture.

Licorice Allsorts consist of the following ingredients: sugar, treacle, glucose syrup, wheat flour, desiccated coconut, caramel, gelatine, modified maize starch, cornflour, fat reduced cocoa powder, liquorice extract, modified potato starch, flavourings, colours, glazing agents. Like Jelly Babies they have famously featured in the television series Dr Who.

On the back of the success of Licorice Allsorts, Bassett's have also released two additional types of allsorts that do not actually feature any liquorice at all. Fruit Allsorts consist of mixed-fruit flavoured sweets, while Dessert Allsorts include such flavours as lemon cheesecake and apple tart. Both of which retain the shapes and textures of the original. In addition Red Allsorts, a collection of fruit-flavoured liquorice have recently been re-introduced to the UK, after previously being discontinued, with flavours including blueberry cube, strawberry check and a red liquorice Betty Bassett.

About the Author:
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
http://www.moolollybar.com.au
The best online chocolate, lolly and confectionery store on the web!

Article Originally Published On: http://www.articlesnatch.com

Tags: Licorice Allsorts

, Bassett's

, Candy

, Lollies

, Licorice

Related....

Videos...

Recent Food-and-Drink Articles

Vegetarian Bbq Food Ideas For The Summer By: Amy | May 31st 2012 - With summer around the corner we will soon be entering the season for barbeque food. The UK weather may be unpredictable and sometimes wild but this does not stop a keen barbeque-lover

BBQ food

local grocery store

Party Food Ideas That Will Make A Memorable Event By: Amy | May 31st 2012 - When hosting an event, whether it be a birthday, graduation, engagement party or a simple get together, you will need to think carefully about what food and drink you will prepare

party food

local food store

Green Smoothie Recipe "�" Perfect And Natural Diet By: Anna Beck | May 31st 2012 - Finding a great way to have vegetable into a healthy diet? Consider making green smoothie recipe. One can incorporate the blended raw food to have the daily amount required of leafy greens and fruits.

Green Smoothie Recipes With Awesome Natural Benefits By: Anna Beck | May 31st 2012 - The first thing to do when making green smoothie recipes is to gather all the ingredients. Use organic and fresh fruits and leafy vegetables. Mix or combine the ingredients using a powerful blender. The green smoothie reci ...

Dinner Recipes For The Homecoming By: nikita1983 | May 31st 2012 - Dinner recipes can be one thing really tough to choose if you have a very special homecoming and a lot of guests or some special guests are expected to arrive at your night hours.

Dinner recipes

Recipes by Meals

The Barossa Valley And Australian Wine By: John V | May 30th 2012 - The Barossa Valley Is the Heart of Australian Wine, Which Is Some of the Best in the World. Enjoy Great Australian Wine Steeped in Tradition.

Barossa Valley

Good Cause

Beverages By: Amrit Pal | May 30th 2012 - After a tiring run, you would want a drink that can replace the lost salts from your body
almost immediately so that you dont feel tired and can still carry on with your tasks. Although nothing tastes as good as ...

Cuisinart Coffee Pot Review By: Andrea Wilson | May 30th 2012 - In the current markets, buying a coffee pot can turn out to be quite daunting. This is due to the wide array of brands as well as dealers selling the coffee pots. Even with the wide array of these pots, the Cuisinart coffe ...

Cuisinart Coffee Pot Review

Celebrate National Pretzel Day By: Mark F. Gomez | May 30th 2012 - Regardless of how you like your pretzel, you can always depend on someone who knows exactly how to prepare a wide variety of them for your upcoming event. In West Texas, Gomez Catering best knows how to turn your pretzel p ...