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Less Is More At Networking Events

How much is too much? When is less more? Keep these questions in mind when deciding when to send off your next e-blast or newsletter. Most of us attend networking events seeking to gain contact information for as many people as possible. We come home with 300 business cards thinking this is great because now they will know me and I can sell them my product.

It never hurts to obtain as many business cards as possible, but by sending out a mass email to every email address you gained puts you on a path to their junk mail folder. Oh sure once in a while is ok, but too many of us send out updates for too often and really aren't sharing any new information. It is like that restaurant which promises a free dessert if you join their e-club. After the dessert coupon, you receive daily emails blabbing on about some great new dish. If you see the same sender daily, you lose the surprise element because the reader knows it is just the same old blast.

Instead of going to an event and trying to shake hands with as many people as possible, concentrate on meeting less people, but really getting to know them. Spend time with 50 people rather than 200, but chat with each person on a personal basis. Take notes to see who is a New York Yankee fan. That way you can mention last night's great play in your email and you are more likely to be remembered by bringing up a common interest. By putting in the subject "A-Rod" you have a better chance of the reader opening it and responding to you. Pull out all of the necessary stops to be successful. Look at your notes to ensure you have the rights facts. There is nothing worse than telling someone they are a Yankees fan, and have them come back and tell you that they are a life-long Red Sox fan!

Less is more at networking events. Do not try to receive 300 business cards to just send out a mass email. Get to know less of the people but know them well. Do not become discouraged if you feel you spent too much time with one person or company. Making a great connection takes time and if someone is responding to you, it is your job to nurture the relationship. Remember, it is about quality relationships, not quantity.

Article Source: http://www.articlesnatch.com

About the Author:
Stephen Kelly is an Entrepreneur and avid networker. You can learn more and connect with him online through the Boston Networking Events website.

Tags: networking

, email

, business

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