Learn Social Media Marketing Philadelphia-social Media Training

Hi, my name is Greg Marcel. If you're a small to mid-sized business here in Philadelphia and you'd like to learn social media marketing, this video series will give you a good strong foundation of knowledge so that you can decide to either take this on yourself or engage someone with the expertise to create an effective social media marketing strategy for you. My company, 2140 Interactive, is a boutique web design, development and web marketing company in Philadelphia. Over the past 9 years we've had tremendous success for our clients with traditional Search Engine Optimization and now, we're applying our expertise to social media marketing. Being that it’s a relatively new concept for most business owners though, I’ve been getting asked a lot of the same questions from people who want to learn social media marketing here in Philadelphia like...
- What IS social media marketing?
- What are the different websites that make up a social media marketing campaign?
- - What is the #1 Goal of a Social Media Marketing Strategy?
- How Do I Get Started and what happens once I do?
- What results can I expect from an effective social media marketing campaign?
Today, let's answer the first question.
1. What is Social Media Marketing?
Social media marketing is an online marketing strategy designed to propagate your company's message, expertise and online image across the Internet. It's a way to not only communicate with your online audience but to gain massive exposure in the online world. Gaining this kind of exposure is your first and most critical step to achieving success on the Internet. Through social media marketing you build trust and credibility with your online community. You become a trusted source in your field. Potential clients and customers get to know you, like you, respect and trust you……… and best of all …… end up doing business with you.

This viral buzz is achieved by spreading your message via blog posts, audio podcasts, video podcasts and articles on sites like Facebook, YouTube, Twitter, LinkedIn and other social media networks, bookmarking sites and social media sharing sites.

Social media marketing is not like traditional outbound forms of marketing though where…. say for example, you're forced to watch commercials while you're enjoying your favorite t.v. show. The online world gives us the ability to make choices about what it is we're looking at.

So now it's more important than ever to invite people in the online community to learn more about you and what it is you do.
Build a strong foundation for your online image through a well thought out, effective and consistent social media marketing campaign. Because, do you know what you can build on a strong foundation? Anything you want!!!