Lcd Advertising Screen Kills Printed Menu

Lcd Advertising Screen Kills Printed Menu

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Sounds ridiculous but it is factual, the American restaurant industry is in disorder as a new rule was passed in March 2010 that states all eating houses with more than 20 sites have to have the dietary and calorific values for each menu item listed in the same size and color print as the item name, description and fee.

As you can visualize, this is causing a gigantic issue in the eatery sector, as this is something you didn't didn't think of when you acquired the franchise - is it?

2 solutions are available to this problem, the first is affordable but once you commit to it, you cannot turn back and change anything without incurring large costs, so let us find out the options.

Printed menu.
All dinning establishments retain these, from in the restaurant, they doubtless have a take out menu too, so all these need reprinting by the stationer by March 2011 to conform to the new law that has been passed.

Benefits are your stationer will already have your menu set up, so limited set up costs will be incurred for adding together the extra data.

Using printed menus will not permit you to promote a daily special, for any bistro owner this hand tying is restricting as they cannot bring to the consumer anything that is cost effective and current from the market..

Digital poster
A digital menu board is an electronic menu, supplying all the information you need to your shoppers. Each unit has a LCD screen with a built in media player, all the data is stored on a memory card that plugs into the player. All you have to do is generate the menu layout with ads, menu items, costs and the nutritional information, then configure the menu to present the menu in the most effective method.

How can you insert a special to the menu?

Not like printed form, a digital menu can be amended and the new item added and promoted throughout the outlet within 6 minutes.

The advantages out weigh any limitations with a digital poster or digital menu board, as these units are so adaptable many businesses are using them with little if any technical understanding.

About the Author:
Graham is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.



Article Originally Published On: http://www.articlesnatch.com


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