Jinny Application Introduces Eco Friendly Products - 'ringback Tone Advertising'

Eco friendly products may also be placed in telecommunications. Rome, Italy-based Jinny Software (News - Alert) is internationally known for its revolutionary suit of messaging, call and media and mobile advertising answers. The latest addition to its offering includes "Ringback Tone (RBT) Advertising." According to the company, this brand new alternative provides mobile operators with an innovative new way to produce revenue and encourage subscriber commitment.

Through a recent press release Jinny has informed that its RBT has triggered substantial interest among its clients.

Jinny authorities have advised that RBT Advertising permits cellular operators to provide clients extra personalization options. Now this allows an advertiser to use advertising messages in place of a ring-tone.

Jinny said that top operators in the MEA location have used successfully this brand-new cellular advertising channel, which leverages. The achievement of RBT helped Jinny to keep its custom of delivering cutting edge advertising alternatives founded on its cellular Advertising and Ringback Tone Server (RBTS) platforms.

RBT advertising solution comes with high value features which both providers and advertising companies benefit from. These traits include:

--A web portal to let subscribers to 'opt-in' to RBT Advertising; select marketing tones that calling clients could hear; establish blacklists with respect to subscribers who will not listen to advertisement tones; and specify start and end times as well as schedules for these tone.

--Bonus strategies whereby every time an opted-in subscriber hears an ad tone they accumulate points. Using the web portal, clients can view points accumulated and redeem points against items.

--A marketing campaign provisioning user interface which allows advertisers and operators to plan, style, price and launch RBT Advertising campaigns.

--An interface that allows providers to set the cost per message.

The RBT advertising solution offers unique group of advantages to the Mobile Network Operators (MNOs) and the marketers. Not too long ago The Mobile Marketing Association (News - Alert) underlined the importance of RBT Advertising inside a recent white paper. It said that With RBT agreed to 100 % of the subscriber base, it eliminates the requirement of specific handsets, applications or 3G products.

This advertising remedy helps grab high market interest in the course of phone connection stage. This particular marketing remedy utilizes 'unused time' at the 'cal-connect' phase and therefore has large possibilities to grab the customers' interest. As a result, RBT is simply best for marketing. Then, this kind of promotion also permits the subscribers to select brand-specific tone and thus it helps in building up manufacturer identity.

"The RBT Advertising channel gives an additional dimension to mobile advertising. It provides our providers an untapped source of revenue and offers clients to consider the service," Jinny Software's Head of Mobile Advertising, Cathal O'Toole, explained.