Is Your Small Business Adhering To Scarcity?

Is Your Small Business Adhering To Scarcity?

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In the early 1950s, World War 2 had just ended and many veterans had returned home. Many of these veterans had injuries as a result of the war. One of those returning veterans was a short, stocky man. He had served his country honorably and during the process he had injured his back. Returning to his home in Greensboro, North Carolina, the man wandered the streets talking to any business owner that would listen. He was determined that he would find a job despite his back injury. Finally, he was down to his last $20.

Many people would have given up and stood on the street corner begging for help. But this was not the case with this man who noticed one thing about each of the businesses that he visited in his search for gainful employment. They had urinals in their men's room that totally stunk. So the man hit on an idea. With his last $20 he went to the store and bought $18 of urinal blocks. On his way home he spent his last $2 on gas for his car. Many people would have given up in his shoes but he stopped at a business and convinced the business owner that he had the best urinal block on the market. The owner bought one and on the veteran went down the street, convincing business owner after business owner that he had the best urinal blocks on the market.

As the veteran began to make money off the sales of these urinal blocks, he started listening to his customers. His customers told him many things about the urinal blocks and how to improve them.

Soon the World War 2 veteran met another World War 2 veteran. Barely able to support himself in his business, he saw himself in the other man. He offered the other man a chance at hope for a better life. They both spent the day selling urinal blocks and at night they worked in the owner's garage to make a better urinal block. Soon the pair had the perfect urinal block and it was selling like hotcakes.

Both of these men kept hearing stories from their business customers about how they wanted better cleaning supplies for their businesses. They also kept meeting more people who were physically challenged. As they met these people, they would offer them the same opportunity they had, an opportunity to make a better living for themselves.

Small business owners have a choice to make. They can choose to stand on the street corner and beg. They can talk about the things that they would do if they had better products, more financing, or more time. This is normal in the business environment. These business owners are looking for others to impact their world, but another option is that the business owner can choose to do as the veteran did. They can go out and make their own success. Like the veteran in the story, they can look for a need in the world and work to answer that need. Once they have succeeded, then they have another choice to make. They can hold that success all to themselves or they can go back and mentor another small businessman, building a better world for everyone. What kind of business owner are you going to choose to be today?

About the Author:
Taylor Vogt is CEO at Content Crooner, a high quality content distribution service that gets you more targeted web traffic. Learn the benefits of honest, useful content based on principled love in our free report.



Article Originally Published On: http://www.articlesnatch.com


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