Is Breeze Mobile Banking That Different?

Is Breeze Mobile Banking That Different?

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That single question has been raised more than once. As information spreads about Breeze, the mobile banking application offered by Standard Chartered Bank for use on the iPhone, people want to know if all the information is hype or is Breeze really a new solution that will make online and mobile banking easier. The answer to the question is that yes, Breeze really is that different.

Then, you spend time looking at the Breeze application itself. In doing so, you discovered that the features similar to what other banks were offering somehow seemed different with the Breeze application. However you also found that this particular mobile banking application had a unique feature called e-Cheques, the world's first electronic check system. Along with the enhanced features and new features, something else was found with Breeze, something that took you a few minutes to realize.

However, another thing that people would notice when comparing Breeze to other mobile bank solutions offered by other banks is that Breeze has additional features. With this platform, customers have been provided with functionality based on what they asked for so it makes perfect sense that Breeze would be more intuitive. When other banks started developing their version of the mobile banking application, they created a solution based on what they felt was best for their customers.

Standard Chartered Bank had a completely different philosophy in developing Breeze, which is easily seen in the final product. Instead of creating an application for bank customers on their own, they gave customers the opportunity to be a part of the solution.

Using every piece of information gathered designers and developers began creating the Breeze solution. The result was making it easier but also safer for customers to access accounts. Breeze also uses plain language so when a customer needs to review an account, they would simply click on the tab "See my Money" and in seconds, they have full view of balances, transactions completed, pending changes, etc. Customers also have the opportunity to personalize the application on iPhone using customized colors and icons that work best for them.

It was then that bank officials realized if they had designed Breeze the way they felt was going to benefit their customers best, they would have been close on some features but completely off base on others. This just shows that trying to make decisions for consumers for what they want from technology, especially when it comes to banking and finances does not work. Following their initial plan to get feedback from the people, the IT department of Standard Chartered Bank was able to create something that really is that different.

Along with the enhanced features, Breeze includes something new and fresh in the form of e-Cheques. This electronic check system is available for both personal and business bank accountholders, a system whereby the bank customer could make a payment using a physical check even when across the world in another country. Instead of handling the process, the customer would complete the necessary information using the bank's website or the mobile banking application, Breeze, and in return, the bank would fill in all the information and mail the check.

The days of fumbling through an application, wasting time waiting for a response, or worrying about personal or financial information being exposed to risk are gone. You can trust what Standard Chartered Bank offers, knowing this bank's mobile banking application for the iPhone and iPad will make your life richer.

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Learn More about Online Banking Service visit Breeze by Standard Chartered



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