Is Being Trendy Unsafe For Corporate Identity Design ?

People debate whether following trend is dangerous for building up of your corporate image? People have varied views on it. If you ask me, I would say that being trendy is never safe for the establishment of your brand identity. However, some opine that using something that is a craze will actually make your corporate identity design popular. Such assertions are not really true.

Be it your logo or Facebook fan page design, designing something that is already popular will only create an ephemeral impact. Even your ecommerce web design should have a well-designed logo of your business. Therefore, if trends are overused, it will no longer remain a style, but will start boring your customers.

This post will analyze why being modish is tantamount to tainting your corporate image.

Tarnishes your Logo - The logo of your company should always be unique and original. It should pass the test of time. The best way to make your logo memorable is by coming up with innovative designs to reflect the true concept of your business. Therefore, keep away from modish design styles or gimmicks.

Trends such as glows, bevels or swooshes have become obsolete. The famous swoosh was used by Nike. Thereafter several companies have used it time and gain. If you use it again, you will only deface your logo design.

The swoosh has now become too commonplace. Since you are creating an identity for a business, you need to avoid trends religiously. Knowing about the latest trend is important, not to copy them but to avoid them!

Creates Replicas - When you blindly follow trends, you don't realize that several other companies are doing the same. As a result, you end up designing a replica of another company's design. It will be nothing but a look-alike logo or a website!

South Asian businesses are more involved in developing imitative designs. For example, the logo of Toyota was imitated by the Chinese car manufacturing concern, 'Jincheng.' But today, it is Toyota which is more popular, and not Jincheng!

Therefore, avoid aping anything that is trendy. It will do more harm to your brand than good!

Transitory Impact - If you copy trends, the design will neither be original nor create a long-term impact. When you are designing for your client, then you should have the onus to create something long-lasting. Following trends will do exactly the opposite.

Trendy designs will not have any profound or prolong impact on the business of your client. They will actually be a transitory impact that will wane with the lapse of time.

Makes Design More Complicated - Following trends is not as simple as it sounds! It not only takes more time to design, but also makes the design indecipherable for your audience. And a logo or web page that is difficult to understand will taint your corporate identity.

Emulating trends will actually result in more complications when several trends are used together. For example, if you try to integrate a combination of minimalist and garish design trends, it will produce an unpleasant result.

Spoils Creative Abilities - Being aware of latest trends is one thing, but getting carried away by it will prove perilous for your business identity. It harms you in two ways:

1. It kills your creative skills, abilities and your power of imagination. You become too reliant on trends.
2. it spoils your image as a designer.

As a result, you fail to think creatively. This has an adverse impact on your designs.