Invite Your Customers To Bring Their Friends With Them

By integrating social media data into your website or blog, you're not only able to build niche communities quickly and easily (without your members having to complete a whole new signup process) but you're also allowing them to bring their friends with them. This is powerful as it allows you greater penetration to other networks of potential new customers. Best of all, if executed correctly, this interaction with potential new customers comes via a referral from a "friend" rather than being an overt cold-call marketing method.

Today, social media channels like Twitter, Facebook and Google's Orkut are at the core of building social graphs and promoting the sharing of information. While they've done pretty well on their own, their smartest move might well have been to open their products to external developers through their APIs.

This has lead to an explosion in the development of applications, plug-ins and widgets that have undoubtedly facilitated the rapid expansion of these channels. These allow users to do everything from raise virtual livestock to network with travellers or play scrabble tournaments.

Now, while these APIs allowed businesses and developers to add bells and whistles to social networking sites, the real breakthrough from a marketing perspective was the allowance of data portability. Openness has always been one of social medias founding principles. It was a natural progression then that the APIs had to allow for detailed data to be ported off social networking sites and onto third party websites. Enter the likes of Facebook Connect and MySpaceID which allow users to log into a third party website using their social media profile logins. Now they're able to interact with friends on these sites and post information about their activities here onto their newsfeeds from virtually anywhere.

The potential now exists to create niche communities quickly and easily on the fly. This presents a number of opportunities to businesses and brands to talk to their customers and fans, and for their messages to be spread virally though the pre-existing networks of their fans. And so this increasing interconnectedness brings a number of exciting new opportunities and channels for businesses to interact with their customers.

About the Author:
AlterSage, a full service online marketing agency, offers tailored online marketing solutions that achieve targeted exposure for your website. Goal focussed and driven by return on investment, services include search engine optimisation, pay per click advertising, web design and development, persuasive web copywriting, brand building, conversion analysis and many more.

Article Originally Published On: http://www.articlesnatch.com

Tags: AlterSage

, online marketing

, social marketing

, social media

Related....

Videos...

Recent Marketing Articles

Marketing Product While Relaxing By: monicaws | May 30th 2012 - Vast amounts of SMS are sent every single day. Everybody all country prefer to use sms for doing daily communication and lots of companies took advantage out of this situation. Sms marketing have produced a revolution wit ...

The Benefits Of Article Marketing That You May Not Realize By: camera boy | May 30th 2012 - Discusses some benefits of article marketing that you may have not considered.

article marketing

marketing

SEO

What Is Mystery Shopping And Why Is It An Effective Marketing Research Methodology? By: Ron Jacobsen | May 30th 2012 - Measuring the quality of service of one's business is essential for any company. As such, many market research methods are applied by organizations in order to improve customer satisfaction and to determine the quality ...

mystery shopping

mobile qualitative

qualitative research

The Benefits Of Online Questionnaires By: Peter Andrews | May 30th 2012 - An article on the benefits of online questionnaires.

Affiliate Revenue Or Plr Products - How To Get Started With Plr Products By: Herbert u williams | May 30th 2012 - Which pays more - affiliate revenue or PLR? I guess it depends on the affiliate program and the split - but PLR is 100% commission!

plr products

free plr

download plr

Pointer For Marketers By: goxerago1 | May 30th 2012 - With markets continuously evolving and the requirements of your 'Target Group' changing everyday it is of utmost importance that you need to keep monitoring your strategy on regular intervals.

Marketing

Real time marketing

Accountable marketing

The Effect Including Obvious Restrictions Relating To Biotech By: MichealSwarn | May 30th 2012 - Manufacturing on are not shipped in regards to extremely dyson additionally preparation in many instances designs off of the payments of level of are invariably busy drunk driving charge.

biotechnology companies

biotech issues

Search For This Type Of Wholesale Clothing China By: handbags designer | May 30th 2012 - Your all round personality enhances manifold with this particular type of clothes. The unique point about this sort of clothing is its production.

wholesale clothing china

ed hardy swimsuit

wholesale bikini

Media Marketing "�" Unlocking The True Value Of Media Advertising By: Nicoln George | May 30th 2012 - Advertising refers to the acts of informing, persuading, reminding and reinforcing existing and potential customers to use or continue use the products or services of a business due to the values in them. The main purpose ...

Media Advertising

Media Marketing Firm

Media Buying

Making The Most Of Agile Lifecycle Management Methodology By: brianwarren | May 30th 2012 - For your team to experience agile lifecycle management, it is crucial to balance simplicity with feature richness. However, a feature based comparative analysis is crucial to your growth and expansion. It is also importa ...

Software development company

Mobile app development

agile

Comments

Still can't find what you are looking for? Search for it!

Site Navigation: