Introduction To Seo

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SEO has developed into a huge and very lucrative industry in the last 5 years. The sudden growth can be attributed to the almost total dominance of the search engine market by Google - almost 87% market share - and the realisation by companies that appearing in prominent positions in Google can generate more business.
The increased demand for SEO has, in turn, lead to the creation of thousands of specialist SEO providers who, for a fee, will inprove your website's search engine rankings. The more competitive the search terms relating to your business are the more difficult they are to achieve good ranking for. Therefore it stands to reason that if you operate in a niche market you will have to pay less for SEO than a company in a mass market.

The idea behind Search Engine Optimisation is to convince Google and the other search engines that your website is the most relevant for the search terms that you are targeting. Google's entire business model is based on relevance - returning a list of relevant web pages for any search perfomed.

Keyphrase research is the stating point for every SEO campaign. This involves identifying what search terms your prospective customers are using to products and services of the type your company offers eg. SEO Harrogate. There are various tools available to help you do this but by far the best, and most commonly used, is Google's own Adwords Keyword Tool.

When you have identified a list of keywords and phrases you wish to target, the process on SEO can begine.

SEO can be broken down into two key areas: On page optimisation and Off Page Optimisation. On Page Optimisation involves writing the keyphrases you have identified into key areas of your web pages. Google places particular emphasis on these elements when determining how relevant your page is for the terms you are targeting. The better your onpage optimisation is, the better chance your web pages will have of achieving good positions in the search results.

Off Page Optimisation involves increasing the credibility of your web pages in Google's 'eyes' by building inbound links to your web pages. Google views inbound links to your website as recommemdations. The emphasis here, however, is on the quality of the website linking to your own rather than the quantity of links your website has. For example, a link from a well-established website in the same business area as you own will count for a lot more than a link from a poor quality, generic directory. Off page optimisation can be arduous and very time consuming but very beneficial if your work bares fruit


Copyright (c) 2009 Steven Holmes


About the Author:
For affordable SEO services speak to Dotcom Digital Marketing



Article Originally Published On: http://www.articlesnatch.com


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