Introducing Zrii

Zrii, a company which has created a product based on a traditional Ayurvedic herb, promises to be a powerful force in the health and wellness and network marketing industries. It has already been endorsed by Deepak Chopra, the popular writer of dozens of self-improvement and health books. The nutritional product is made from Amalaki, a small green fruit.

Zrii was started by Bill Farley, a long-time entrepreneur and friend of Chopra's. Farley has been the owner of many successful companies, including Fruit of the Loom and Anaheim Citrus Products. He is also a partner in the Chicago White Sox baseball team.

The principles of Ayurveda date back to antiquity in India. As a modern system, however, it was reconstructed and popularized by Maharishi Mahesh Yogi. Deepah Chopra, at one time a student of Yogi's, is probably the best known expert on Ayurveda today.

In Ayurvedic medicine, people are divided into three doshas or body types. Each dosha has certain dietary requirements, beneficial herbs and exercise and lifestyle prescriptions. The three doshas are called Vata, Pitta and Kapha. It has been pointed out that these roughly approximate the Western body types ectomorph, mesomorph and endomorph.

An imbalance of doshas is a primary cause of illness. Everyone has elements of each dosha, although we usually have a dominant one. An imbalance means having not enough or too much of one or another dosha. If this is the case, herbs and dietary advice is given to restore balance. Doshas also have differing reactions to heat and cold, times of day and seasons.

The fruit of the Amalaki tree (Emblica Officinalis) is considered by Ayurvedic practitioners to be, among other things, an anti-inflammatory, digestive aid and overall metabolic enhancer. As far as qualities that can be measured by Western scientists, Amalaki has a high concentration of amino acids, trace minerals, anti-oxidants and Vitamin C.

Zrii went into pre-launch in July. It will not officially launch until October. It is, however, already causing quite a stir in both the internet marketing and natural healing communities. While network marketing companies are often very successful in their own right, they are usually somewhat marginalized. It isn't often when one is associated with people as generally well known as Deepak Chopra and Bill Farley. This will certainly provide it with some powerful momentum in getting started.