Interactive Kiosk The Innovative Digital Signage Gadgets

Interactive kiosks getting interactive.

An interactive kiosk is at the cutting edge of the new dynamic marketing revolution, these devices provide the added benefit of engaging with the shopper to strengthen your brand awareness or to advertise your product range.

What are the different forms of interactive kiosk?

These can range in size and orientation, from small 42 touchscreen kiosks in portrait to enormous 65 touchscreen kiosks in landscape. Let us look at them individually.

Free standing kiosk.

As the name signifies they are an all in one device that once the base is attached the kiosk can be placed on the floor and the screen is at an adults heights, now the difference starts as there are a lot of ways to store the marketing media, as well as other ways to update the content.

Standalone kiosk.

These units are a basic, entry level digital sign, the media is stored locally on a storage card that is located in a media player that is built into the screen.

Advantages: reasonably priced, easy to deploy

Weaknesses: Can only replace content material manually using a flash drive.

Touch screen kiosk.

A touchscreen kiosk has a single or multiple touch panel that displays marketing content and is used in sites to target targeted clients to find out exactly what products they are searching for.

Just like the standalone kiosk, the touch screen kiosk has a commercial grade lcd that has a brightness of 500 cd/m2 and a contrast ratio of 1500:1.

Now the digital material is kept on an internal hard drive with a 160GB capacity and has the option to connect to a wired network or even a wireless access point so that content material can be uploaded remotely, this is excellent if the digital sign is part of a much larger network.

These signs are available in both landscape and portrait position, depending upon the location the sign will be installed in.

The above solution is ideal in shopping centres and can be used for way finding as well as electronic advertising.

How does an interactive kiosk help a firm?

When a customer enters an outlet or traditional bank they may not know exactly what they are looking for, let us look at a bank example first.

A client wants to make a frequent savings, but they do not want to encounter any effects if they need some money for an emergency fast, now using a touchscreen kiosk the bank can upload all the data on the goods they offer and be titled; savings, savings with immediate access, so the consumer would choose the second icon on the display screen by touching the display screen, then they are taken to another page that asks how much they wish to invest every calendar month, then on the third page the buyer is asked what notice they like to work with. This could be an instant access account with a low interest rate or an account that calls for 4 weeks notice and gives 7% interest on the savings.

Now the purchaser can then note the reference number down or go to an advisor who can instantly bring all the information up the consumer has just inputted into the lcd tv, print out the application form and the customer then signs the form accepting the terms and conditions.

A standard bank can use this tool to save employees time with handling clientele who have no real purpose of opening an account.