Initier Une Campagne D'e-mailing

La delivrabilit, les taux d'ouverture et les taux de conversion dune Campagnes d'Email Marketing direct sont les facteurs cls de votre russite, cela dpend normment de tout les lments composant la campagne:


1. LE-mail
Ecrivez un E-mail laconique. S'il s'agit d'une campagne de mailing direct, lemail ne doit pas tre suprieur trois paragraphes. Chaque paragraphe doit tre ax sur une seule ide. Vrifiez l'orthographe du texte de l'e-mail pour vous assurer de la saisie correcte des informations.

2. LObjet
Les potentiels clients viennent en contact avec vous par votre Objet, celui-ci devenant un lment essentiel de votre campagne d'e-mail marketing direct. Noubliez pas que la fonction majeure du champ Sujet d'une campagne de marketing direct par courriel est de dterminer le destinataire ouvrir le message, cest pourquoi il doit tre court, clair et laconique. Testez plusieurs versions du champ Objet d'une mme campagne d'e-mail et analysez les rapports. Il est important de savoir que votre Sujet doit galement passer les Filtres Anti-Spam. Pour passer outre les filtrages vous devez viter beaucoup de capitalisation, de points d'exclamation, de "SpamWords" tels que "Gratuit", "Vous tes gagnant", "Faite de l'argent", "Gagner de sous", "Appelez-nous maintenant", "Cliquez ici" etc. Pour tre sr qu'aucun danger ne menace votre campagne de marketing par courriel, utilisez un vrificateur de Spam pour dtecter les problmes possibles.

3. La possibilit d'opt-out" de votre liste de diffusion
Recevoir des e-mails indsirables drange les lecteurs, offrez vos abonns la possibilit de retirer ses contacts de votre liste de diffusion.

4. Les Infos de contact
Envoyez vos courriels toujours au mme nom pour toutes vos campagnes d'e-mailing. Assurez-vous d'inclure dans l'e-mail votre adresse et votre numro de tlphone.

5. La liste d'e-mail marketing cible
Llment de succs de toute campagne d'e-mail constitue la liste de diffusion, tant mieux si elle est cible, base sur l'autorisation des abonns de recevoir de votre part des infos sur un sujet particulier. Lorsque vous envoyez vos campagnes d'e-mail marketing il faut toujours couter vos abonns et se concentrer sur leurs intrts.

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About the Author:
Karine Damour consultant expert en Email Marketing Direct dans le cadre de la socit Direct Inbox qui offre des services exceptionnels dans la cration et l'envoi des campagnes d'e-mailing extrmement cibles.

Article Originally Published On: http://www.articlesnatch.com

Tags: email marketing , direct email marketing , services d'email ma

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