India, A Lucrative Unexplored Destination For Alcoholic Drinks Market

The report discusses in details various aspects such as market size of Country liquor, beer, IMFL (whisky, rum, brandy, vodka, gin) and Wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country. The report also entails the SWOT analysis of alcoholic beverage market in India.

The future projections are presented for the base case, conservative case and aggressive case scenario providing an insight on the prospects in the Indian alcoholic beverages industry.

India is considered as a lucrative unexplored destination for alcoholic drinks market by several international companies operating in saturated alcoholic beverages markets of Europe and the US. Indias alcoholic beverage market has grown steadily in the last 5 years. The industry reached the 500 million cases consumption mark in FY2007 and ~ million cases consumption mark in FY2009, showcasing a rapid growth. From a 430.3 million cases market in FY2005, the market has clocked a consumption of ~ million cases in FY2010, registering a CAGR of ~%.

Country Liquor has the highest market share in India making currently the most consumed alcoholic beverage in India and has a commanding presence in the northern states of India. Though in the short run, country liquor is still expected to have the major market share, in the long run, their market share will decrease to ~% by FY2015 and will be overtaken by the IMFL segment. The segment is expected to sustain the market leadership to a longer period only to some extent by increasing quality, proper branding and promotions.

Beer is a rapidly expanding segment in the Indian Alcoholic Beverages industry. It is the third largest market and second fastest growing market in the Indian alcoholic beverages industry. Beer market has been segmented into strong beer and mild beer on the basis of their alcohol content. Strong beer which has alcohol content more than 5%, dominates the Indian market accounting for ~% of the total beer consumed in India, stating its popularity and preference.

IMFL is the second largest segment in the Indian alcoholic beverage industry. This market has been further bifurcated into Whisky, Rum, Brandy, Vodka and Gin. This industry is growing at a steady pace and had a consumption volume of around ~ million cases in FY2010 from a consumption of around 135 million cases in FY2005.This industry has grown at an overall steady pace triggered by increasing population and disposable income, and also the fact that it is increasingly gaining social acceptance.

Vodka is the fastest growing IMFL segment in India. Its growth is rapidly increasing due to increase in pubs, hotels, restaurants, evolving nightlife and consumer preferences. It has grown over the past 5 years at a CAGR of 44.4%.

Wine industry in India is just in its birth stage Wine is the fastest growing segment in the Indian Alcoholic Beverages industry. Indian wine industry is estimated to reach a consumption of ~ million cases consumption by FY2015 by growing at a CAGR of ~% under the base case scenario.

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