Enhance Your Web Credibility and Conversion Rate By Using Trust Seals
There are thousands of new internet users online everyday. Despite the fact that more people are buying things online, there are a great deal of consumers that remain nervous about it and as a result are tentative about shopping online. Today consumers are becoming increasingly more shrewd, safer and smarter about what can put them in danger. Internet consumers must be absolutely certain that their vital information is protected and their privacy is guaranteed under any circumstances.
Increasingly, it's the responsibility of online merchants to provide their customers with a secure and safe place to make purchases. Websites that are ethical and trustworthy can not only offer their customers wonderful products and services, but also boost the confidence they have in the process of online purchasing. By utilizing a trust seal program on their websites, e-business owners can develop website credibility and increase consumer trust. Trust seals have the ability to increase conversion rates and sales by a large margin--sometimes 15 percent or more.
As a website owner, one of your most important assets is the trust and credibility your site puts across to customers and prospective customers. It might seem like an inconsequential detail, but if your visitors have confidence in you and your site, they will more likely buy from you, and the more credibility you've got, the more sales you are going to make. Bottom line, site integrity means more profits. It's a proven fact that displaying trust marks or trust seals on a website and providing
third party verification of your site's credibility will translate to better sales.
Trust seals or trust marks come in different forms and from several companies, but for the most part you'll find seals in one of three categories:
Privacy Seal:A privacy verified seal is given to websites with a privacy policy that meets the specifications and standards outlined by the third party. Enforcing a privacy policy and following it is an imperative part of creating consumer trust. Privacy policies typically give a promise that private and personal information won't be sold, exchanged or transferred for any reason, that information won't remain on file for longer than a defined time frame, and that customers won't receive continual e-mail correspondence from the company without their consent.
Business Seal:For this trust seal, the company's physical address is verified and confirmed through United States or Global Priority Mail, as is the company's customer service e-mail address and phone number. In general, qualifying for this particular security seal requires a company name, support/business e-mail and phone numbers, website URL, and business address. Many trust seal companies additionally require a managing member of the applying company to give a valid address, phone number and e-mail address in order to be awarded a business verified seal.
Security Seal:With regard to a company's privacy policy and SSL certificate, placement of this seal documents a Website's security. Websites that are given a security verified seal have had their SSL certificate provider as well as customer check in and out page's security verified in addition to meeting the specifications of the other trust marks mentioned above.
Third party verification and security seals have the ability to help to change the trepidation that many consumers feel about whether they can trust websites with their vital and private information. Website authenticity and credibility can make a huge difference in conversion rates and sales. The intent of security seal programs and third party verification is to help honest and valid online merchants to create the web credibility they need so they can make their company successful.
