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Imagen Corporativa, Nombre de Empresa y producto y Sitio Web BocaEnBoca.es software móviles

By: Martin Saenz de San Pedro

Imagen Corporativa


Nombre de Empresa oeBocaEnBoca”


Nombre de Producto oeBocaEnBoca”

ambos escogidos por cumplir los siguientes requisitos:
a) fácil de recordar,

b) no designar el producto ofrecido, y

c) expresar el concepto que mueve a la empresa, y con éste el posicionamiento que se quiere transmitir.

d) Mercado exterior oefromMouthToEar”,... traducción local correspondiente a la expresión Española oede boca en boca”.


El Objetivo del posicionamiento de marca

se resume en los siguientes valores:
oesencillez, encuentro, comunicación, personal y confianza”.


Elementos Imagen Corporativa:


El objetivo del posicionamiento es que oeel usuario sienta que forma parte de una comunidad personal”.



Sitio Web:

El contenido es definitivamente el componente más importante de un sitio web, y motivo por el cual los usuarios de internet visitan uno u otro sitios web.

Debido a que las necesidades de los usuarios no son simples, el web site debe ser diseñado profesionalmente pensando en sus necesidades y no en las meramente comerciales.


Control de Calidad

Fiabilidad y seguridad del comercio electrónico garantizado por oeVerisign”, ebay, Tests de accesibilidad W3C....


Objetivo del Sitio Web

Servir a las necesidades de comunicación de los usuarios, los fideliza logrando que adquieran los productos de comunicación de la empresa y los recomienden, así como conocer al cliente en sus necesidades y comportamientos.

De media son necesarias tres visitas para que se realice el abono de una aplicación móvil.


Posicionamiento en buscadores:

Los buscadores, como oeyahoo” (en el mundo) o oegoogle” (96% tráfico por buscadores en España), son la principal vía por la cual los usuarios acceden a las páginas web de comercio electrónico.

El usuario que realiza una búsqueda relacionada con el objeto de nuestros productos, debe encontrar nuestro sitio web entre las 10 primeras respuestas del buscador.

Se realiza a través de las denominadas (Landing pages) oepáginas de recepción” y oeReferidos”.

Optimizar el sitio web con los criterios de búsqueda que utilizan los clientes potenciales del producto ofrecido, estudiando a la competencia y servicios análogos empleados por cada segmento de usuario.

Se realiza a través de las denominadas oeLanding Pages” o diversas páginas web específicamente redactadas para ser leídas en los buscadores.

Están redirigidas automáticamente a la página principal del sitio web.

Dichas oeLanding Pages” varían en su contenido en función de los criterios de búsqueda escogidos por los usuarios de los buscadores.

También se incluyen como páginas intermedias entre el sitio web y los sitios web donde se realizan campañas promocionales oepay per click”.

Incluyen un contador de visitas con el que conocer la efectividad de las campañas promocionales.

Los oeReferidos” mejoran la posición en los buscadores según su importancia y numero.


2.- Referidos metodología llevar a procesos:

Sitios web de terceros con un enlace al sitio web www.BocaEnBoca.com, proporcionan visitas de sus usuarios.

Se seleccionan en función de su profesionalidad y sintonía de su contenido con nuestros productos y clientes potenciales), el número de visitas que reciben, para lo cual se accede a los referidos de nuestros competidores.


¿Cómo se obtienen los referidos o enlaces?

Se contacta con los gestores de contenido de los sitios web puesto que para ellos son contenidos con los que satisfacer a sus usuarios.


¿Donde obtener referidos?

a) Sitios web de distribución de software móvil.

b) Publicando artículos, del interés de los segmentos de usuarios, con un enlace a nuestra web.

c) Notas de prensa de producto, enviadas a los editores de publicaciones en linea.

d) Intercambiando enlaces, con sitios web que tengan por público objetivo usuarios similares.


3.- Publicidad oePago por Visita”:
área de patrocinio de buscadores y sitios web cuyos usuarios son clientes potenciales, como sitios web de distribución de software móvil.

4.- Programa de Afiliados: overture, ads.afiliacion.com y similares pago a afiliados (sitios web de terceros) de una comisión por visita redirigida al Sitio Web BocaEnBoca.es si el visitante realiza la compra del producto.

5.- Recomendación entre usuarios.

Dada su relevancia, se debe facilitar mediante instrumentos como:
a) oeRecomienda está web a un amigo” vía Correo electrónico.

b) oeEnviar Demo”, los usuarios, desde la propia aplicación, pueden reenviar vía Bluetooth la versión de demostración.

Article Source: http://www.articlesnatch.com

About the Author:
BocaEnBoca.es Enviar gratis Mensajes, fotos y videos Privados con teléfonos móviles bluetooth, con gestión de Grupos para divulgar el contenido entre tus contactos.

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