I Know What You Want, What You Really, Really Want

Welcome back to the fourth article in the series in our attempt to learn about the importance of AIDA (Attention, Interest, Desire, and Action) in Marketing. We have so far covered the importance of - Attention, and Interest. Now we will try to learn about the importance of Desire.

Marketing or Salesmanship in some form or other has existed since the dawn of civilization. Since ancient time men have traded in goods and commodities with one another and even with other civilization. The aim has always been to increase the profit of the entrepreneur for whom it is carried out.

Mind you this is serious business- your business. Get some goals for yourself within a time limit. If you do not, you will never reach your goals. Once your goals are set, you have to network to your goal.

Now how do you network well an average individual knows about 300-350 other individuals. These people will believe you, because they know you. Now let us imagine that you could influence only five percent of them still there are fifteen individual you could influence. Again if each of them brings in only fifteen individual your have a sales team and customer base of two hundred and forty one (including yourself).

This pattern of expansion is called geometric expansion, so the income of the individuals involved also increases in geometric proportion. This steep rise in income leads to Financial Freedom. Financial Freedom is a situation where you earn more then you need. In simple words You are Rich. Do you know any one who does not want to be rich? This is called Network to Your Goal.

Marketing Activity, always tries to find out the emotional need of a prospective purchaser. Once the need is identified, it can be used to our advantage. If a person is feeling financially insecure then, stress on how insecure he really is and how you can help, or if they want good looks than play of that issue.

The idea is to manipulate the emotional requirement of the prospect. It is easier in Network Marketing as the individual is already known to you. Remember, nobody pays for something they do not want.

By now you should have got a clear understanding of how Desire can be used on network to your goal. Let us bring into the discussion - Michael Bilicska. Michel Bilicska is a guru of Network Marketing. But unlike most Gurus, He has demonstrated with his life and works what this system of marketing can achieve. His is an example how even after repeated failures and personal problems one should not loose hope. The important points are perseverance and effort.