I have seen it happen a million times. An entrepreneur reads an ebook about making huge profits utilizing Googles Adwords, jumps on the band wagon, and loses his shirt within the first week. The entrepreneur did exactly what the ebook explained:
1. Find a product which can sell to a micro niche.
2.Develop a heading and body for the Adwords ad.
3.Determine what the best keywords are to sell the product
4.Set up an Adwords campaign.
5.Deposit money in to the Adwords account
6.Watch the money roll in.
Instead of watching the money roll in, the entrepreneur is watching the money roll out. Naturally they search furiously throughout the web looking for a solution and ends up buying the next ebook which makes the same claims as the original one.
This is a vicious Cycle. I know, because Ive been there.
The problem is not the entrepreneur, nor the steps in which he is taking. The problem is that the entrepreneur lacks experience in selecting or creating:
1.A product which sells
2.A headline which grabs the searchers attention
3.Ad Body which complements the product
4.Keywords which will provide the most traffic at the lowest cost.
As I stated before, I have lived this cycle. I tossed out hundreds of dollars trying to make this system work in the first month. I tried different keywords, different headings, different products, but only churned out about $50 in sales. I must admit, I was happy with the first sale, but making $50 off an investment of hundreds just wasnt going to cut it. I couldnt afford to lose any more money.
What was needed was an actual guide. Not just the 6 steps above, but actual successful campaigns which could be copied. If you could just get a hold of good examples, you could use them to:
1.Earn money
2.Learn what to look for in a product
3.Learn how to design an ad which receives real clicks from real buyers who want my product
4.Learn which keywords to use to increase my click-through-rate (CTR) and more importantly my conversation rate (CR)
5.Repeat and earn more money.
The Secrete is that anyone can do this for free. Thats right, its mostly simple. All you need is a bit of time to perform some free research on Google. You need to:
1. Find a micro niche which receives enough traffic to sell to. (I have used Lycos top 50 for this)
2.Place the search term into Google and study the Adword ads to the right.
3.Visit the web sites and choose a good product.
4.Gather the information obtained and start your Adword Campaign.
I have used these 4 steps over and over to produce a profit. I will give you a tip, look in the news for new ideas and get your campaign started.
