How You Can Use Social Media To Explode The Popularity Of Your Luxury Brand

The Internet has changed almost completely to a place where people no longer just look up information, but they interact with the people closest to them. The fact that the social stage has changed so much so that they are literally one in the same says a lot for this medium of talk.

This the one thing that is really changing the way big and small luxury brands are conducting business. They have always been more secluded because they wanted to remain seductive and out of reach, like luxury should be. But the social structure of the Internet has opened up doors for brand growth and more as well.

Here is how a small luxury brand can use social interactions to really explode their business and customer retention... in a time when customer loyalty is super low.

First, let your customer become the creators. This has a name, it's called crowdsourcing. What you do is allow your customers to come up with all the designs. So they will all submit designs and then you have them vote on the designs that they like the best.

The reason this becomes so lucrative for your is you know you'll have designs that are going to sell really well. And what's really great is the fact that it gives your customers a sense of ownership which helps build a great relationship with them.

Second, show how your business really operates by using video blogging. This shows the customer that you are real people and the business is for real as well which makes them feel a lot more comfortable. It's really powerful when you can let your customer see what you do during certain days of running your business. It can be the creative process or just when you get new product in.

We have used this when we open up a new set of silk sheets. There is nothing like knowing what you're getting and seeing the vibrant colors and how great the product actually is. It's one of the best ways to strength a customer relationship.

Third, you get more people really involved by educating on a mass level. You can hold live chats about certain topics, which your customers can choose themselves. It's a great exercise in building trust and also learning all of the objections that can spring up as well.

You can do this via chat on Facebook, or you can do it via video with live streams on a service called Ustream. We have tested this to talk about the benefits of silk comforters over down and it really helped to build trust, word of mouth, and of course sales.

Fourth, you hold some contests to get more action. This is a method of customer engagement that has been used well before the social aspect of the web came to be. Now that social aspects have been added, it's even more powerful because you can build a huge mailing list and a huge amount of anticipate for your product as well.

When you use social media to build your brand, it's about making your customer feel like they are part of the action. It's a lot to manage which is why you might want to consider hiring a person to handle this exclusively.