How To Virally Build Your List With Resale Rights

No, its not about spreading a virus that makes people buy the stuff youre

selling.

Although with certainly negative inferences, viral marketing is actually a

good thing: its a marketing technique that encourages readers and website

owners themselves to pass the message ostensibly for free, but really to

the benefit of the original maker of the message.

Want an example?

The Hotmail Explosion
Hotmail was able to flourish magnificently in the Internet simply through

viral marketing:

Free Services They started with the most basic of incentives: they gave

away email accounts and related services for free.
Signature For each message sent by users with free email accounts, a simple,

non-irritating signature was attached: it was a hyper link invitation to

have a similarly free email account.

The Building of an Empire Without even knowing or caring, email owners are

participating in the viral marketing campaign of Hotmail every time they send

an email to other people. Upon reading the tagline, recipients may be induced

to have their own email account in Hotmail as well. When theyve successfully

created one, each message they send to other recipients contain the very same

invitation, and the cycle starts all over again.

Next to Discuss: Resale Rights
Lets stop talking about viral marketing for the meantime and jump to

discussing resale rights. Upon purchasing articles, eCourses, or ebooks, you

re sometimes allowed to purchase resale rights to these works as well. With

resale rights, you have the right to sell the works youve purchased at any

price you wish and as many times as you can.


The Link between Resale Rights and Viral Marketing: Increased Readership and

Awareness
Now, well combine the two previously discussed topics to end up with the

ultimate benefit to your business. With resale rights, you not only gain

income from selling the rights to the books, but you also indirectly profit

from increased exposure. As long as the works youve sold contain specific

and beneficial information about your company, each time your customer sells

them to other people will instantly means one more reader getting acquainted

with what your companys all about.

Through viral marketing, youll give your customers more reasons to resell

the works theyve bought from you and consequently solidify the presence of

your company in the Internet.

Important Characteristics of a Viral Marketing Strategy
No matter what viral marketing technique you use, your strategy must have all

of the following characteristics:
Free There must be something for free! If not the resell rights themselves,

then think of something else that you can give away for free.

Simple and Easy Transmission of Message Articles, ebooks, and eCourses are

easy to send. Podcasts, although possessing more than the usual number of

bytes, are still not that difficult to transfer as many people nowadays have

their own MP3 or MP4 players. Whatever format or medium you choose to convey

your marketing campaign, it must be something that wont give people

headaches just to send them!

Use Psychology to Encourage People to Spread the Word There must be

something psychologically or socially appealing about your message vehicle

that will motivate other people to spread the wordor work. If your articles

totally funny or witty, it will encourage customers to sell the article to

other people because theyll be providing valuable entertainment to their

customers. Find a way to appeal to your readers ego or greedas long as it

works, that should be good enough for the business.

Advertising for Advertising You have to inform as many persons you can that

youre selling resell rights to your articles. This means advertising about

works that contain advertising about your company. There are two basic types

of advertising:

Paid Advertising Although accompanied by certain fees or charges, paid

advertising have the advantage of greater and more specifically-targeted

exposure. Paid advertisers can ensure that the right people are seeing your

ads at the right time. Examples of paid advertising are classifieds and press

releases.

Free Advertising Dont underestimate the use of free advertising because

more exposure is still better than none. You can advertise for free in forums,

blogs, and your very own newsletters and auto-responders.

Rely on Your Network Dont forget to have your links displayed by your

affiliates. Thats why theyre called affiliates, after all.

If you find the term viral marketing too destructive a word when teaching

your employees on how to advertise about your company effectively and for

free, you can also use avalanche or buzz marketing as a replacement.