How To Use Leads To Grow Your New Business.

How To Use Leads To Grow Your New Business.

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It's time to take your business at home to the next level. You have decided to start a marketing campaign. Now the decision comes down to what to do, the answer, you have to prospect.

The question comes down to who are your prospects? That is a very simple question to answer. Your prospects are everyone you come in contact with. To narrow your prospect down to people who are interested you need leads.

A lead is everyone you know and they are people you have never met before. To break them down they are your "warm market" and your "cold market". There are other names for different categories of leads but these are what we'll discuss.

People You Know:

Your warm market is made up of those people you know. They could be your closest friends or just some one you see at a local shop. Most companies will tell you the first place to start marketing is with your warm market because there is a trust factor and they are more prone to listen.

For your warm market list all you need to do is write down the names of all those you know, first as friends, and secondly as acquaintances. This list will be easy at first because it will be common names but it will get tougher as you try to think of all the people you come in contact with.

This list could literally be in the hundreds and keep you quite busy for a long time to come. The "Warm Market" list is an absolute must and one you will need to create quickly to give your new business a jump start.

Your warm market is the one you hold closest to your heart because it is people you know. You have a new business that has potential to create a terrific income for you and those who come in under you. Your family and friends need to be the very first ones you contact for that reason.

Cold Market:

Eventually you will need to turn to new prospects, people you do not know. Warm market leads are the very best but to maximize your new business you will need to share with people you have never met. These are your "Cold Market" leads.

Although you may be scared to death of approaching strangers with your business you know it is something you must do to grow your business. The only problem you have is where do you get the names for your list?

On occasion I will search the net looking for places to buy leads and there is always more than I could ever use. These companies sell leads for many different prices. If you want the freshest leads possible you could easily pay up to $300. For a list of 20 names depending on how they were marketed and as little as .49 cents per name if they are older than a month or two.

The main consideration is the quality of the leads. Does higher cost mean better quality leads, yes, usually it does, but not always. Does lower cost mean a low quality lead, yes, usually it does, but not always. It all depends on how you plan to use them.

Low Cost High Volume Leads:

A big mistake made by most marketers is to try and hit the leads with their main sales page or their longest sales pitch usually thinking 1 in 100 will respond. Sadly that is usually the wrong approach to take.

More than once I have purchased high volume leads for my web site. Usually in very large numbers up to 20,000 visitors. At first I thought the idea of huge volumes of visitors would produce some sales. Unfortunately they did not. Most of these people were not looking for what I was selling if they were even looking for anything at all and most stayed less than 30 seconds.

Most of the high volume leads like these are people who through some web site clicked a link that dropped them in on my site totally unaware of where they were headed. Needless to say they did not stay long. They simply were not interested in a Home Based Business.

After learning the hard way these people would not buy from me directly and were not interested in my offer I came up with another plan. Every one likes getting things for free. So I created a short simple web page that could be read in just a few seconds and gave away a freebie of some sort. This freebie related to what I was offering so it created a link. By giving their names and email addresses I was able to build an email list who I could market my business to.

When dealing with the older leads or the purchased site visitor list it is much better to give them the least amount of information you can at first. Simply give them enough to give some thought. Then as that seed of thought grows you can gradually build on it providing more and more information.

High Cost Leads:

I've paid as much as $12.25 per name with high cost leads amounting to $245.00 for a list of 20 prospects. Were they worth it, some would say no. But I say they are if you have a specific plan for them. These are not leads that harvested through some low cost advertisement some where on the net. These are leads that are captured through a lead capture page specifically aimed for your market.

The more you pay for a lead the more information they should come with. Leads that run around the $4.00 mark should have the leads name, email address, and phone number. When you are paying $8.00 to $12.00 per lead they will usually come with a lot more information, including but not limited to, the amount of money they have to invest, the amount of time they have to invest, how much money they want to make, how much time they can invest to make the money they want and more.

These leads can be put in an email marketing list but that is not what they are generated for. Actually that would be a waste. These names are people who are actively searching for a Home Based business and ready for a phone call. Often they are expecting it with a bit of enthusiasm. Just keep in mind, not all of them are buyers or even ready to buy.

Although these people are actively searching it doesn't make them instant buyers. Many want an opportunity like what you have but they need more information and time to sort through the information they have received. In my experience I usually enroll 2 people out of every 20 names I purchase. The rest are either discarded or a relationship was built and recruiting them became a long term venture.

Every type of lead you can get has a specific purpose and a specific way they can be effectively used. Family and friends cost only a little bit of time and can be your most valuable resource. Low cost high volume and high cost specific leads are both very valuable and require a time and money investment. If you have a specific plan on how you want to use them they can both be very worth while in building your business.

About the Author:
When you have decided to make the leap into your own business at home check out the many profitable opportunities at our web site. We have the best in Networking as well as many profitable Affiliate marketing programs. Home Based Business Opportunities Don't reprint this exact article. Instead, reprint a free unique content version of this same article.



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