How To Test And Track Your Web Sites For Increased Performance

One mistake a lot online marketers commit is they fail to test their many web sites. If you would like to have better performing sites and copy of any kind, then this is what you must do. You can use testing to enhance any sort of conversion from a sale to an optin. There are a lot of places where testing can help such as your homepage, primary content pages, sales letter copy, squeeze pages and other things. Each part of a site page, such as the title, can as well be individually tested. The overall procedure is swift and uncomplicated to comprehend because it is simple split testing. We will look at this vital subject of testing and tracking in the rest of this article.

Testing exclusively isn't going to do anything that will be of useful to you. More knowledgeable online marketers usually automatically think of tracking when somebody mentions testing. You must have a dependable tracking script in place so you can record when someone clicks on a link. However, the squeeze page is another thing altogether because you can determine how many optins you get compared to the number of visitors to your site. Otherwise, you can rapidly find free and paid-for scripts, and Google Analytics is an excellent script if you care to use it.

Testing is important due to the fact that no person on the face of the planet writes the highest converting copy with their first final draft. Website designs can contain design errors that can really hurt your conversion rate. Sales copy created by the pro copywriters in the world frequently fails the first time it is published. Apparently, there is just one path to enhancement which is testing and tracking. We think lots of internet marketers neglect to do this because they simply do not know, or they are just too lazy to do it.

The most simplistic approach to evaluate a squeeze page, for example, is to use a simple URL rotator script. These are ordinarily coded in PHP, and so you will simply add the PHP file extension after the URL being tested. After you have made a duplicate page with the change to be tested, then you FTP to your hosting and are all ready to test. The URL rotator script serves a different page to each new visitor, and so you want to test or alter only one thing. Likewise, you should only do one alteration so you will determine what caused any changes in your conversions. There is one other method to test more than one item at a time, multivariate testing, but that is somewhat complicated and we are not going to discuss it in detail in this article.

I was looking to better my results with a sales letter that I was sending website traffic to from PPC ads. That letter did poorly in the beginning, and the rate of conversion for it was under 1%. Then after about 30 days, after modifications and testing, that sales copy converted at more or less 7%. Have no doubt that testing and tracking your websites is the best and quickest way to see more remarkable results.