How To Target Motivated Sellers By Direct Marketing

Direct marketing is one of the fastest ways of locating great real estate investing deals by targeting motivated sellers.

This article shows you how to reach that willing motivated seller, get their attention and seal the deal.

1)Target motivated sellers
A motivated seller is someone who needs to sell their house.

They must sell it to get out of a financial situation.

They could be behind in their mortgage payments, facing foreclosure, or they know they cannot afford more payments.

Motivated sellers are more than willing to negotiate below market price and leave a profit margin for you. Sometimes the houses need repair making it hard to sell. Such properties are best bought by real estate investors.

First, get a targeted mailing list of motivated sellers. The easiest way is to look for people with real estate and in legal trouble.

Such people could be going through divorce, have inherited property, have bad tenants, are making more than one mortgage payment, are facing liens, etc. You can find these people from county public records.

People with expired properties from the MLS have been trying to sell unsuccessfully, and could become motivated sellers. Get with a Realtor to get these types of motivated sellers.

Target people who have owned property for about 10 years and probably built some equity.

2)Get a real estate investor website and phone number:
You must get a real estate investor website before you do any marketing.

The real estate investor website must be able to pre-educate and pre-screen motivated sellers so that when they submit their information to you, it takes you a few minutes to tell whether it is a deal or not.

Some people will call, others will submit their information quietly from the privacy of their computer. A website will save you lots of time and effort because it talks to the motivated seller for you, and presents you with deals that are already pre-screened and pre-negotiated for you.

And it does not cost you extra for the deals it presents to you.
When you have to talk to someone, you can waste 10 minutes only to find out it is a no deal. This can wear you out pretty fast.

A good real estate investor website is suggested at the end of this article.

3)Send out your mail pieces
Postcards are my best methods of reaching motivated sellers. I design my post cards from overnightprints.com. The postcard must stick out and deliver a brutal message. I like the We Buy Houses, Get Cash For Your House, etc.

You must get their attention in 10 seconds or it gets trashed.

The cards I design are brightly colored and glossy so they cannot miss them.

Always make sure your website address is prominent so they submit their information through your website instead of calling you. You must also provide a phone number.

I usually send 2 post cards 30 days apart.

Probate leads receive a sympathetic, personal letter for 6 months.

4)Close the deals
Once they call or submit information from your real estate investor website, determine if it is a deal or not, then follow up with the good deals through closing.