How To Target Luxury Real Estate Clients With Your Foreclosure Cleanup Business

How To Target Luxury Real Estate Clients With Your Foreclosure Cleanup Business

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According to RealtyTrac, a foreclosure listing and data tracking online portal, almost four million foreclosure filings were reported in 2010, an increase of 23% from 2008. The luxury market has not been spared from the foreclosure crisis ripping through almost every state in the U.S.

Just recently, a sprawling Virginia mansion (previously owned by John Kluge, once deemed the richest man in the world) was sold on the courthouse steps at a mere fifteen percent of its once estimated $100 million dollar value.

As a foreclosure cleanup business owner, you can plan to target luxury clients with your foreclosure cleaning business services. Foreclosure trash out and cleanup companies handle the maintenance, cleaning up and clearing out of real estate that has been foreclosed on or that is in the pre-foreclosure process.

Your company's services can include everything from full trash-outs to minor debris removal, to interior and exterior cleaning, to lawn maintenance and vehicle removal, to painting, roof work, minor repairs, gutter cleaning and pressure washing, inspections, lock changing, door and window boarding, pool cleaning, and more.

Luxury homes going through the foreclosure process will need the same services as other properties, but often on larger scales.

Targeting Luxury Properties with Your Foreclosure Trash-out and Cleanup Business

As you prepare to target luxury foreclosures with your property preservation-type business, reach out to real estate professionals who are luxury market experts. As a previous card-carrying member of the Institute for Luxury Home Marketing, I can attest to the fact that your marketing material for these professionals really needs to be top-notch to raise an eyebrow.

Co-op Advertising Can Save You Money in Reaching Luxury Market!

Get creative in your advertising efforts when targeting luxury clients with your services. For example, consider partnering with more formal, established companies and perhaps devise a marketing campaign consisting of "co-op" advertising so you can reach this client group without spending an arm and a leg.

What is Co-op Advertising?

Co-op advertising is when two businesses in a like industry partner in their advertising efforts for a campaign and split the cost. Though generally used in the manufacturing industry, companies across the board can benefit from this effective advertising tactic.

In a co-op advertising arrangement, both businesses will get exposure for half the cost, a welcomed savings for smaller companies seeking to gain exposure for their business in the luxury arena.

For more information on co-op advertising, visit the Small Business Administration's website. For more information on the foreclosure cleanup industry, visit the Foreclosure Cleanup Industry's website.

Much success to you targeting the luxury market with your REO cleaning business.

About the Author:
Cassandra Black, Author, Foreclosure Cleanup Business in a Box, How to Start a Foreclosure Cleanup Biz Blog: FREE Articles/Advice, and the Line of Foreclosure Cleanup Biz Products.



Article Originally Published On: http://www.articlesnatch.com


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