How To Rank 1st Page In Google Article 2

Welcome to our second article, How to rank 1st page in Google. In our second article we talked about Supply versus Demand and I discussed how important it is to get that right. Effectively that drives the rest of your marketing and I would strongly state that if you havent viewed that article, have a look through that and by the time you get to keyword relevance you will be fully ready to go and you will get a better understanding of the background.

So now we are going to discuss keyword relevance. The first thing to mention is that keywords can be grouped into 2 categories, Head keywords and Long tail keywords. Well whats the difference? Well firstly head keywords are 1-2 words, for example, Plumbers, Electricians, Joiners. If you were to try and generate a marketing base on individual keywords, you would have the difference between around 15 million pages of competition to 50 million plus pages of competition. And to try and go after a one keyword phrase and expect to be at the top of Google you have to be willing to put a long term investment in of time and energy to get that to the top of Google.

Long term keywords however are more specific, more identifiable simply because the combination of words are more specific. So for example, Plumbers in Gloucester, Where to find good electricians in Cirencester, How to use Face book for marketing. In this case we have got a combination of words and because weve got an order to the words, Google has an algorithm that can pull these out of its own repository of words and quickly be able to identify what somebodys looking for because its more specific.

So what is Keyword Relevance and how would we define it? Keyword relevance consists of the specific relations of words on a page to the same words being searched on. So for example if we were to take a keyword example of Good Gloucester plumbers and we were to enter that into Google. Google would go away and look for any structures within pages, titles, headings, H1s or H2s and body content. It would look for anything that says Good Gloucester Plumbers simply because it is relevant. Good Gloucester plumbers would therefore be more relevant than somebody who might have in their title Looking for good plumber in Gloucester simply because this is less specific.

Good plumbers Gloucester, we have the keywords but now weve got it broken up because of another word in there, In. We are looking for that which is less relevant. If we take that a step further you can see that Looking for good plumbers in Gloucester is more relevant than need a good plumber within the Gloucester area. Why, well again this is a bit closer to our to our original keyword search than this, this is all broken up, weve got one word that is the same, this words missing an S, and weve got a different word here, the words are in the sentence but theyre not as specific.

Now how do we get around this, its a case of re-jigging your words, and making sure that they follow what you think or what the marketing would indicate is a good keyword to work on. So if you were to simply reorganise your sentences in your body text, change your titles so that this keyword is in there, it doesnt matter if its in part of a sentence, in fact that is even better. Good Gloucester Plumbers in your area, would still satisfy Googles search criteria and it would still be specific enough to be found. So simply by reordering your content and making sure those keywords are consistent with your titles, your headers, your heading tags, will give you a better chance of being found.

Here is an example now to show you this in action. If you were to type in any Long tail Keywords into Google you would see this happening everytime. Ive typed in good Plumbers in Gloucester, and the very top one is plumbers in Gloucester and you can see theyve used the same Long tail keyword in their paragraph Plumbers in Gloucester. All the way down the bottom, plumbers in Gloucester, {this is even a bit more specific