How To Optimize For Google

How To Optimize For Google

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The prize for getting to the top of a Google search result is that a website attracts a tremendous amount of traffic. This does not happen by chance. To achieve top rankings web pages need to be optimized. To optimize for Google, there are several key steps that should be followed. These steps are designed to relay some information about the web page to the search engine. This optimization increases the chances of a web page making it to the top of a Google search result. The following information explains several of the basic steps that need to be followed to produce an optimized website.

The first step to getting a high ranking in Google's search pages involves choosing the right keywords. But it is not only about finding the keywords - understanding their profitability is important as well. This is linked to the level of competition for these keywords. There are many commercial vendors that provide services to determine profitability and other aspects related to keywords, but to start, any website operator can use Google's keyword tool to get a list of general keywords.

Shorter keyword phrases have the most competition and the most profitability and that is why it is harder to achieve high rankings for them. This is the reason why many website owners look to rank for long tail keywords. These are keywords that contain the main keyword along with other words. Even though they are easier to rank for, long tail keywords are less profitable, which is why website owners typically look to rank for multiple long tail keywords.

After the keywords have been chosen and analysed, website owners need to know about where to place the words on the web page. The first step in the optimization process is to place the keyword in the title of the page. The title tag, which is the first tag that the search engine spider analyses, is located in the head section of the HTML code.

The header tag, h1 is the next important tag. This tag typically includes the name of the article, which should contain the entire keyword as a minimum. Extra words can be added to the keyword to make it more readable, but the entire keyword phrase should be included in the tag.

Another important aspect of web page optimization is link optimization. These links or anchor texts help to indicate to the search engine spider what the web page is about. An anchor text should be a related keyword of your main keyword, and should link to a page with content that is related to the anchor text keyword. Leading to a page of unrelated content will not help with website optimization. So, to get value from the anchor text, make sure that it leads to a page related to the anchor text.

To optimize for Google also involves using the keywords within the content. There are different views about this but many writers aim for 2 to 3 percent keyword density..

In addition to optimizing the content, web designers should also optimize multimedia, such as videos and images. For example, where possible, the name of an image should also contain the keywords. If the keywords are not suitable for use in the image name, they can be included in the alt attribute, which describes the image. Using the alt attribute helps optimization and ensures that usability and access standards are followed.

In summary, if web designers follow this guidance, they will be well on their way to optimizing their websites. These are the basic steps that must be followed in order to get near the top of Google's ranking for particular keywords.

About the Author:
Would you like more help on how to make money online? Then claim your free copy of Ruth Morgan's 90 page report 'Internet Marketing Revealed'. You'll also get a 5 step guide to setting up your own internet business. To claim your free report and 5 step guide go to HowToBuildYourInternetBusiness.com today.



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