How To Make An Irresistible Offer

As you know only too well, you are not the only one vying for your customers' business. Your competitors are, too, and they're doing everything they can to make their offer appealing. So you'll have to go "one better" if you want to compete and win.

How do you do that? With an irresistible offer. But what do we mean by that?

An irresistible offer is crafted so that it appeals to logic and emotions. It makes the case for the superior value so effectively that the consumer has virtually no choice but to say, "No one in their right mind should say no to this offer. I'd be crazy to pass it up."

Irresistible Copy. An irresistible offer does three important things:

1. Instantly compels your prospect/clients to act by presenting a solution for their problem
2. Explains what your prospects/clients will "lose" or miss out on by listing the key benefits your products delivers, not just the features
3. "Forces" your prospect/client to say "yes I want it now" (not in 5 days time) by creating a sense of urgency

When your product is great and your offer is irresistible, your prospects will ask themselves a series of questions.
1. "Should I continue to suffer OR should I act now and solve my problem?"
2. "Should I continue to feel ashamed OR should I act now and deal with my problem?"
3. "Should I continue to envy other people OR should I act now to get what they have?"
4. "Should I continue to think about this OR should I act now and ensure that I don't lose out on a good deal, something that costs less than its value?"

In a nutshell, these questions all ask the same thing, "Should I act now?" An irresistible offer means the answer is "Yes!"

Here's a good example of an irresistible offer made by an outside catering company serving businesses in London. The irresistible offer was "A FREE Sandwich Platter."

Now you may wonder what's so irresistible about a bunch of sandwiches, but think about it. The caterer was targeting the people in local businesses who have a need for outside catering services, so it was a great way for prospects to sample the goods.

Second, who would ever turn down a freebie? Especially after hearing "There's no such thing as a free lunch."

And third, they had nothing to lose by ordering.

I should point out that before making this offer, the caterer did some projections. The company worked out the lifetime values vs. cost of client acquisition and realized they could be even more generous in their freebie offer and still profit handsomely in the end.

It didn't take them long to discover that it would cost them up to 6 to 12 times more time, effort, and money to gain new clients. So they "upped" the irresistible factor on the offer and invited prospects to enjoy FREE Sandwiches and FREE Hand-Baked Cookies.

The offer was sent as a sales letter to 201 highly targeted companies within a two-mile radius of their offices. The results were spectacular. In the space of two weeks they received 78 orders.

But that was just the beginning. More than 50% of the businesses - 35 in all now order at least twice a month and many of them order every single week more than once!

From sales of zero one month to sales of over - $3,000 a week in less than 4 months, was the outcome. And all because of an irresistible offer.

Always look for ways to add value to your products and services before you consider lowering your prices.

Value is a matter of perception. Value is complex as there are many criteria on which people assess it. These could be: convenience, visual or auditory appeal, risk management, price versus benefits, peer recognition, etc.

As a starter, try these simple strategies to add value to your product.